The Duracell Commercial: Teddy Bear

Duracell Commercial: Teddy Bear

http://youtu.be/mQaeXWtvprM

Logos: Logical reasoning is the minimally used in this commercial. There is no argument, but the batteries in the teddy bear is the connection in the story. If there were no batteries, the teddy bear wouldn't speak. If the teddy wouldn't be able to speak, then the girl would never have had such a significant attachment to it. In the end the knot that connects the whole story would be the batteries. Without the batteries there would be no story, or in this case plot.

Patho: In the Duracell commercial, they use most sympathy, so it can impact the audience. They use a little girl who's waiting for her father to come home while he is in the army. They use the soldier, to invoke patriotism

in viewers. The little girl with a teddy bear warms the hearts of mothers, and people who tend to be very sympathetic. Even the mother, who is not as big as main characters, relates to "army wifes." The two main characters are used to persuade different types of audiences, and many audiences at the same time to buy their product.

Ethos: The commercial doesn't have as much ethical strategies as pathos. But they do use a soldier, a person who the public sees as an honorable person. Another would be the little girl. She portrays innocence and most of the public wouldn't question a "cute" little girl because she is so "cute." The mother can be seen as strong figure. The commercial incorporates pathos and ethos together, by using main characters that the public would not question. The incident where the girl doesn't speak to her father because he is not home yet can be incorporated into ethos. Some, maybe most, army kids get mad at their parents who are in the army because they are not with them. This can add credibility to their plot.

Pathos