Star Wars: Commercial Analysis

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Recommended: The use of ethos, pathos and logos in ads

Why do so many companies use interesting ideas and hot women in their ads? Commercials use strategies that make people watch the show or movie or buy the product. For example, the new Spike and SPCA commercials are effective in making their viewers watch Spike and donate money.
The Star Wars commercial is Ethos because Darth Vader uses his position as lord to convince people in going to the dark side .One example is when he used his powers to make the golf ball go in hole when he missed. The other example is when the guy tried to hit him because he was mad, Darth Vader used his powers to choke him and show he was powerful, therefore the other men in the commercial became Darth Vader’s friend. The SPCA Rescue The Animals commercial uses Pathos

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