What We Are To Advertising James Twitchell Analysis

“What We are to Advertisers” by James B. Twitchell is a short article that emphasize how advertisement attracts audience magically. From the quote, “ Mass production means mass marketing, and mass marketing means the creation of mass stereotypes” James points out of how the world appear to be. The advertisers seems to be psychologically abuse to the public for them to be successful in their industry. Base on the way the society act, dress and thinks, we fantasize something ridiculous and only our imagination can only make it close to a reality. With that in mind, the industry of advertisements will immediately think of a way to try and sell their product to us. Advertisers aim for an attractive advertisement depends on what audience they wanted to aim for. This is a way to make a good way of attracting people to make efficient money by using stereotypes, and psychologically

The way business works is to attract people and have them encourage themselves to sell themselves to buy the company’s product. The more attractive the buyer is the more buy will be interested to buy the product. An attraction is the key to be sell a product. Of course, the seller must be competent in order to be success in business. The skills to be connected to the buyer and gently lure them to your product. The stereotype that most of the companies nowadays uses is the sexual intent advertisement. Since mostly everybody have interest in sensuality, companies abuses this method of having a sensual advertise. As of today, most of the commercial in television have a sensual feeling or visual that society looks forward to. This will give the interest of the society to view and watch the commercial. Even in food commercials, some companies uses sensual concept to provide society’s interest which is an efficient way. Hopefully in the future, these type of commercial wont over exceed the