In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types …show more content…
of rhetorical appeals and certain elements in order to show this. By using rhetorical appeals the ad was able to connect with a broad audience, not only men who like playing football but also women and by older and younger target groups.
Pathos plays a main role in attracting these audiences because Snickers mostly targeted their sense of humor. For instance, when Betty White got tacked into the mud it was pretty hilarious. Then when she gets up the guys come and complain to her why she was “playing like Betty White”. Her response to that was, “that’s not what your girlfriend said!” That quote helps get the attention of younger groups because it’s something very common to say in the younger generations but even the older generation probably understood it and found it
hilarious. Another thing that played a great role in the success of this commercial was logos because Snickers main point in this commercial was that “you're not you when you're hungry”. You don’t need to look at data to know this is a fact. When you’re hungry you act differently in certain situations. It doesn’t have to be that you don’t play the same in sports it could also be you get angry easier or become calmer than usual; who knows, everybody acts different when they are hungry. If you ever find yourself in this situation you should eat a snicker because “snicker satisfies”. The credibility of this commercial comes from Betty White because she is a famous actress whom many people think she is funny and also from the very known snicker brand. Snickers first came out in 1930, invented by the Mars family also known as the creators of skittles, starburst, orbit gum, eclipse, life savers, Twix’s, and many more famous brands. If you have tried these types of brand and liked it most likely you would be persuaded to try snickers. As you can see this ad was very successful and even if it was used in other decades it would have still been able to persuade a lot of people to buy snickers. The success of this ad persuaded the Snicker Company to keep making commercials based on Snickers satisfies. So now when you hear “you’re not you when you’re hungry” most likely it will remind you of snickers. Now you can analysis your own ads and realize how much of a role rhetorical appeals play in the success of a commercial.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
“What We are to Advertisers” by James B. Twitchell is a short article that emphasize how advertisement attracts audience magically. From the quote, “ Mass production means mass marketing, and mass marketing means the creation of mass stereotypes” James points out of how the world appear to be. The advertisers seems to be psychologically abuse to the public for them to be successful in their industry. Base on the way the society act, dress and thinks, we fantasize something ridiculous and only our imagination can only make it close to a reality. With that in mind, the industry of advertisements will immediately think of a way to try and sell their product to us.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
It has been proven that smoking is bad for one’s health and affects your life in a bad way. Through this commercial it is represented well in that aspect of the effects of smoking. The commercial, “In the Way” was inspired by the fact that people smoke though it is bad for you. It is about how a group of teenagers are in a band though their lead drummer keeps on leaving to take a smoke but the cigarette was seen as a small man, who is a bully to the drummer forcing him to go outside multiple times to take a smoke and stops the whole band from being able to practice. Throughout this commercial there are deeper meanings from different aspects that are coming from the video like the audience, purpose, content, creator’s
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
When a person is shopping they typically are drawn to something eye catching that is either in or on the storefront. Some storefronts appeal to a very specific customer group whereas others are very general. One storefront that does a good job of pulling the attention of a fairly specific customer group is H&M. The front of this store is very modern, with clean lines that make it appear very sleek and elegant. Something else that this store does that helps them is that almost the entire storefront is made of huge floor to ceiling windows which not only go along to the sleek, modern design but it also allows the customers to see completely into the store. The front of this store helps them to attract the customer group that they are targeting because it gives off a very professional and sophisticated vibe that goes with the type of people that shop there. The floor to ceiling glass windows also help the store attract customers because it
In 1729, Jonathan Swift published a pamphlet called “A Modest Proposal”. It is a satirical piece that described a radical and humorous proposal to a very serious problem. The problem Swift was attacking was the poverty and state of destitution that Ireland was in at the time. Swift wanted to bring attention to the seriousness of the problem and does so by satirically proposing to eat the babies of poor families in order to rid Ireland of poverty. Clearly, this proposal is not to be taken seriously, but merely to prompt others to work to better the state of the nation. Swift hoped to reach not only the people of Ireland who he was calling to action, but the British, who were oppressing the poor. He writes with contempt for those who are oppressing the Irish and also dissatisfaction with the people in Ireland themselves to be oppressed.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Robberies are frequent throughout the U.S., and we deal with them with security and police officers. But what if you, or your family, was in a bank robbery, and the security there isn’t meant to fight robbers, but alert you it’s taking place? Since 2005, Lifelock has been the lead provider of anti-identity fraud services for customers around the United States and throughout North America. The company has over 4.4 million clientele all being protected by its state of the art, patented technologies, that analyze your patterns and alert you of anything that seems to be out of the ordinary and stops it dead in its tracks until you approve or disapprove. Since 2016, Lifelock was named as one of the best anti-identity
Being able to write an exceptionally good paper is important to me in keeping my “A” for English class. There are so many resources available that can help in identifying and improving our weakest skill areas so we can write a properly structured paper. I was able to find many helpful resources that have helped to improve my skill areas in achieving unity in a paper, improving grammatical errors and expanding my vocabulary, and writing a rhetorical analysis,. Many of my resources come from the internet and some came from our textbook, “The Little Seagull.” These resources have been very beneficial to me and have helped me to better understand the mechanics of a well written paper.
Heinrichs describes at the beginning of the chapter that his mom purchased a pool table for Father's Day. This was despite the fact that his dad has never wanted one. In turn, he realized that the salesman must have used rhetoric on his mom to persuade the purchase. He then lectures on how to identify two tools of ethos: disinterest and virtue. The salesman started by putting Heinrichs’ his mother in a state of comfort. To detect his trickery, his mother should've asked herself “who benefits from this purchase?” This is due to the hidden disconnect between motives, masked by financial disinterest. It is also important to decode one’s rhetorical virtue: the character image reflected onto an audience. A salesman with integrity would ask for a
Marketing and advertising are not just a business, but are art forms as well. Marketing agencies use tactics and special methods in order to appeal to a specific demographic. For instance, a television channel aimed towards kids (such as Nickelodeon) would probably air commercials marketing toys, snacks, and other items that appeal to the primary viewer of that channel (kids). As a die-hard sports fan, I find marketing aimed towards me all the time. Whether it’s while I’m watching ESPN on television where a commercial for Sports Illustrated Magazine is shown, or a pop-up ad while browsing the Internet, I am consistently bombarded by advertisements trying to convince me to purchase their product. One advertisement in particular completely caught me by surprise. This advertisement was from my favorite professional sports team, the Orlando Magic, trying to get me to buy season tickets. The political message of this advertisement uses personalization, familiarization, and specific aspects that interest Orlando Magic fans in order to alter their unsavory opinion of the team in order to get them to spend money on their product.
Have you ever thought about how many commercials you watch a day that have an impact on you mentally and you aren’t even aware of it? Many commercials use humor to make you remember their product while others may use fear. The point of many advertisements is to make people wish to purchase their product. Companies use fear and humor so that their product and commercials will stay in your brain. In today’s world, going to bars and drinking is a popular thing to do. Many people associate bars with hanging out with a lot of friends and having a good time. The 2011 Heineken’s “The Switch” Commercial persuades the audience to believe that happiness, confidence, and a bright life begins with drinking Heineken beer.
Commercials works through the human emotions and vanity and it appeals toward the psychologically domain turning into a temptation for weak mind people. For instance, if a person is at home watching T.V., very comfortable and suddenly, a commercial promoting any kind of food and drink comes up, that person will be hungry and thirsty in a couple of minutes. The advertising influenced his mind, provoking an involuntary reaction to do what the commercial induced him to do.