Marketing and advertising are not just a business, but are art forms as well. Marketing agencies use tactics and special methods in order to appeal to a specific demographic. For instance, a television channel aimed towards kids (such as Nickelodeon) would probably air commercials marketing toys, snacks, and other items that appeal to the primary viewer of that channel (kids). As a die-hard sports fan, I find marketing aimed towards me all the time. Whether it’s while I’m watching ESPN on television where a commercial for Sports Illustrated Magazine is shown, or a pop-up ad while browsing the Internet, I am consistently bombarded by advertisements trying to convince me to purchase their product. One advertisement in particular completely caught me by surprise. This advertisement was from my favorite professional sports team, the Orlando Magic, trying to get me to buy season tickets. The political message of this advertisement uses personalization, familiarization, and specific aspects that interest Orlando Magic fans in order to alter their unsavory opinion of the team in order to get them to spend money on their product.
Entering the 2003 season, the Orlando Magic had no fan support whatsoever. Finishing a mediocre forty-two-win season combined with poor fan relations, the city of Orlando gave the Orlando Magic the proverbial “cold shoulder.” According to ESPN’s “Ultimate Franchise Rankings,” which ranks sports franchises according to several categories including fan relations and fan experience, the Orlando Magic ranked twentieth out of thirty teams. ESPN’s franchise ranking coupled with finishing with a rather depressing attendance figure of 87.8% (ESPN Attendance) capacity made it clear that the Orlando Magic would have to d...
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...he number one National Basketball Association team in the fan relations category. (It is apparent that by using such a specific and personal marketing campaign, this advertisement speaks to the fans, the Orlando community, and the basketball world as a whole.
Works Cited
"2010-2011 NBA Attendance - National Basketball Association - ESPN." ESPN: The Worldwide Leader In Sports. Web. 30 Mar. 2011. .
"Orlando Magic Ranked First among Fan Experience." Orlando Magic. Web. 07 Apr. 2011. .
Orlando Magic. Advertisement. Be Magic. Web. 30 Mar. 2011. .
Ultimate Team Rankings - All Sports - SportsNation - ESPN." ESPN: The Worldwide Leader In Sports. Web. 30 Mar. 2011. .
In a year were so many great athletes are no longer with us, Payne Stewart, Wilt Chamberlain, Joe DiMaggio, Walter Payton, the man we thought would have passed away first is still among us, Magic Johnson. Rick Reilly does a remarkable job on this praising article on Magic. Reilly talks about how fit magic is. "He can bench 325 pounds. Weighing 245, he's about 20 pounds heavier than he was in his prime, but now he's ripped." He is still playing basketball in different celebrity appearances, and plays quite well in them although he is way older than everyone there. What really impressed me the most about Magic is influence as a black businessman. Reilly showed me, as well as America, a different side of Magic that is not seen on Sports Center. "He owns five Starbucks and has plans to open 10 more, nearly all of them in black neighborhoods, including one in Crenshaw and one in Harlem." Magic is willing to put money into the ghettos when other white investors are not. He owns many different businesses, from a TV company to a bank. What is truly amazing is he hires all black people to build and work his businesses. "Magic feels like many black athletes forget where they came from, I try not to." When I read this I was really stunned. He made a fortune taking risks that many other people won't try. He is living his life to the fullest and using his HIV experience to educate great number of people.
The Portland Trail Blazers organization is a sports entertainment company dedicated to not only winning NBA Championships, growing new basketball consumers, providing superior entertainment, value and service to the people but making a real difference outside the basketball arena in the local and regional communities. The Trail Blazers work outside the arena to make a difference in the local and regional communities by effectively serving people in need. The Trail Blazers enrich the lives of all of the people associated with the Trail Blazers brand as we thrive to diverse opportunities and contributions through charitable donations, solid ethnics and morals within the employment hiring’s and extreme respect for all that are part of this organization. On and off of the court, we aim to achieve our mission by working hard to emphasize our core values: community, diversity, excellence, transparency, revolutionary and humility.
...ers football team. Completes “A Dream Unfolds”, commission for National Basketball Association commemorating their 50th anniversary. Private commissions (5). Receives Treasure of Los Angeles award, Central City Associatio
The University of Dayton Men’s Basketball Program. There have been many historical moments with the University of Dayton Flyers Men’s Basketball team, but Mark Weaver recalls the one that meant most to him. It took place on March 24, 1967, in Louisville’s Freedom Hall for the Final Four of the NCAA (National College Athletic Association) tournament against the highly favored North Carolina Tar Heels (Collett 228). This was the third straight NCAA tournament appearance for the Flyers, but their first ever Final Four (Collett 228). It turned out that the Flyers smashed North Carolina, seventy-six to sixty-two.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
We will run regression analysis on how each independent variable affects the dependent variable individually and in total. The dependent variable is winning percentage, and the stats we measured were selected as the independent variables. The independent variables that we chose were: Field Goals per Game, Free Throws per Game, Assists per Game, Fouls per Game, Turnovers per Game, 3 Pointers per Game, Blocks per Game, Steals per Game & Rebounds per Game.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Many would find it hard to dispute that the Miami Heat is one of the most powerful teams today. They are national champions two years running now and well on their way one making the third championship happened. Three was the most talked about players in the NBA are a part of the Miami Heat, LeBron James, Dwayne Wade, and Chris Bosh. With such a powerhouse, one might consider how this franchise runs behind the scenes. This paper will discuss the Miami Heat and the types of people that make up the entire franchise and levels of commitment to run a strong franchise. Many people do not considered the commitment and motivation that the players and staff have when playing the game. It is not merely playing the game of basketball. This paper will discuss organizational commitment and its relation to the Miami Heat franchise.
"SN names the 20 smartest athletes in sports - Sporting News." 2010. 20 May. 2014
...FL member and it helped him on his way to greatness. Becoming a member of the team, the family, is the first stepping stone to success.
"SN names the 20 smartest athletes in sports." Sporting News. 2 Oct. 2013. 27 Apr. 2014
“What We are to Advertisers” by James B. Twitchell is a short article that emphasize how advertisement attracts audience magically. From the quote, “ Mass production means mass marketing, and mass marketing means the creation of mass stereotypes” James points out of how the world appear to be. The advertisers seems to be psychologically abuse to the public for them to be successful in their industry. Base on the way the society act, dress and thinks, we fantasize something ridiculous and only our imagination can only make it close to a reality. With that in mind, the industry of advertisements will immediately think of a way to try and sell their product to us.
Scores and Daily Analysis from Sports Illustrated. Warner. Web. 10 Sept. 2011. Miller, Amanda. "
Frederick, Brain D. "Brian Frederick." US News. U.S.News & World Report, n.d. Web. 18 Feb. 2014. Brian Frederick, Board Member of Sports Fans Coalition
The Web. Menke, Frank G. The Encyclopedia of Sports. South Brunswick and New York: A.S. Barnes and Company, 1987. Print.