Apple And Apple Culture

Society and the mass media are heavily influenced by popular culture, and vice versa. People see and use popular culture as a way of distracting themselves from reality. Many of us place all our importance and focus on material items; people often times worry about the face of their image in the digital world, which incidentally impacts them in the actual world. Living in the current age of technology shows the significance of how much people rely on technology to get distracted from reality. iPhones, iPads, and other smart technology devices are seen everywhere you go. How does a company such as Apple spread and grow into popular culture? Steve Jobs, cofounder of Apple, exclaimed early in his career, in 1993, that, “Being the richest man in the cemetery doesn’t matter to me…Going to bed at night saying we’ve done something wonderful…That’s what matters to me” (Isaacson). Because of that mentality, he was able to fill today’s society with iDevices and “Apple culture.” Apple culture is essentially ones world controlled by Apple. It roots back to how Apple does business, which impacts us, the consumers; this is why you see many people walking around with iPhones, iPods, iPads, etc. Apple is able to control the society’s “wants” of technology (Jobs). Their technology has specific features that take communication, sharing, and business to another level. Apple, without a doubt, has a strong influence on popular culture.

Steve Jobs was born in 1955 in San Francisco, California. His unwed biological parents put him up for adoption. Paul and Clara Jobs, a lower-middle-class couple, adopted Steve at a young age. Steve Jobs grew up in a neighborhood of engineers working on electronics and other gizmos in their garages on weekends. This sha...

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... earphones, swinging to the rhythm of their movements is one example of their competent advertisements. The colors are vibrant and the mood of the commercial is fun and carefree. If you continuously show people having a satisfying time while using iPods, then psychologically, they will begin associating pleasure with the aforementioned product.

Apple products can be both a blessing and a curse. It all depends on how you use them in your day-to-day routines. Anything done in excess can be unfavorable to your well-being, but in the proper doses, iPhones, iPads, and iPods can prove to be beneficial to your quality of life. The company, Apple, knows how to stay relevant in this current era of newfangled gizmos and gadgets. The future of Apple looks promising, and as long as people continue buying Apple merchandise they will remain a prime example of popular culture.