Nike Just Do It Problem Analysis

1019 Words3 Pages

Jamiko Verner
Instructor: Lynnea King
Eng.102
3/2/14
Nike: “Just Do It- Possibilities”

In today’s world Nike has grown to be one of the most popular organizations throughout the world. Nike controls the athletic world and almost every athletic sport uses Nike as a sponsor or in some way, but this was not always the case. The Nike Company began with two associates by the names of Bill Bowerman and Phil Knight, by selling Japanese sporty shoes in America. Their small business then turns out to be the expanding company of Nike. The fame of the company began to rise and started to pick up faster and faster and in the 80s and 90s it took off. Nike really started to grow once they signed one of the greatest basketball players of all time Michael Jordan. When Michael signed with Nike the company’s popularity increased tremendously. In today’s world Nike technology is leading a new generations with the catch phrase “Just do it.” To go along with this great success there are also many critics of Nike as well. Some say that Nike’s working sweatshops in the 90’s ad overseas have treated many workers poorly and had terrible working conditions. Nike relocated many of their factories over-seas to be able to pay workers much less, and keeping their costs extremely low in offshore production. Nike sportswear is at the top of the market using the slogan “Just do it” because Nike does an excellent job of using athletic icons to sponsor them, like Lebron James, and they do an excellent job of advertising their billboards and commercials, by making them interesting and inspirational. Nike does all this in the “just do it” possibilities commercial.
Nike does a very good job of making the viewer feel a part of the commercial. When watching ...

... middle of paper ...

...ke the most of opportunities.
Nike uses many different advertisement techniques and they show many of them in the “just do it” commercial. They lead viewers to believe that they could be whatever they want to be and do whatever they want to do. All the tools are there all it takes is commitment and deidcation. Almost every famous person in the world did not start there; it took many hours in the gym, office, studio, or lab to get there. Nike, in the commercial, has a purpose of motivating viewers to find their ethos and be the best at it. This is true but the sole reason of the commercial is for viewers to do so while wearing Nike. The only reason they made the commercial or any of their advertisements was to promote their apparel and be at the top of the market. In the end it is all about the money and how much Nike makes. After all money makes the world go round.

More about Nike Just Do It Problem Analysis

Open Document