No Rhetorical Analysis: An Analysis Of No Excuses

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The message being conveyed, throughout this advertisement, “No Excuses”(NIKE), is that if you really want something bad enough you will do it as opposed to finding an excuse. This commercial can be used as a tool and provide individuals with motivation and inspiration. As humans sometimes we allow excuses to begin controlling our lives but we need to get up and work hard to achieve our goals and this commercial serves as the additional push we require in our general public.

This commercial makes you take a second to consider all the things you have put on the back burner so to speak due to excuses. Excuses can become a vicious cycle and if we are always finding excuses, we will continually discover excuses to not accomplish things. At the end of the commercial we are thrown off when viewing this athlete in a wheelchair, it makes you realize not to take …show more content…

According to Slater (2006), many risk-taking teenagers may believe in the use of smoking or alcohol is part of defining who they are. The adolescences who have a reputation of being “cool” or rebellious teenagers believe that they need to smoke to maintain their reputation. Smoking is not considered a health hazard in all cultures. For instance, a young child whose parents are involved in health and wellness will be taught how undesirable smoking is. On the other hand, the family, where the parents smoke, a young child may not be taught about the dangers smoking. Smoking can be a part of certain cultures and at the same time be an example of what not to do in another culture.

The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as

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