Nike Just Do It Analysis

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Nike Just Do It When you think of sneakers, first thing to comes to mind for most people is Nike, not reebok or Adidas or other shoe companies but just Nike. Now you’re probably wondering how Nike just took the sneaker world over like this since the other shoe companies were all in a race against one another until Nike started separating itself from the pack. The separation took place because of the great slogan which changed Nike as a company and the sneaker game. “Just Do It” something so simple short yet it revolutionized Nike as a company and a brand, that short slogan escalated Nike to another level. It has been described as arguably the best tagline of the 20th century. It is certainly one of the most recognized. But, Nike's "Just do it" line has its Looks familiar doesn’t it? Well Wieden didn’t quite like that so he changed it to, “Just do it” which seemed more acceptable to people. Nike founders hated the idea when they first heard it, but Wieden convinced them to just go with it and promised them that it would work in the long run. In 1988 the slogan aired for the first time in a commercial with 80 year old runner Walt Stack. "I run 17 miles every morning," Stack says in the ad. "People ask me how I keep my teeth from chattering in the winter-time.”, "I leave them in my locker," he smiles as the screen fades to black and the slogan "Just do it" appears with the trademark swoosh. The slogan and Nike Brand quickly took off after that because, it cut across age and class barriers, linked Nike with success and made consumers believe they could be successful too, just by wearing its products. Like all great taglines, it was both simple and memorable. It also suggested something more than its literal meaning, allowing people to interpret it as they wished and, in doing so, establish a personal connection with the brand. Very seldom do taglines turn into lifestyles. It has energized a generation of athletes and it continues to do that.

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