How Does Kodak Use Pit Bull

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1. Pitbull Music Video: In Pitbull’s music video of “Give Me Everything”; there are various brands accompanied by visual and audio cues that attempt to convey a specific pleasure-filled lifestyle to its watchers. One of the brands is that of Kodak. In this music video Kodak attempts to use pit-bull and his music video to persuade his audience to buy Kodak cameras. This persuasion is done by pairing both the brand of Kodak with a representation of pleasure and indulgence through the party-filled lifestyle. The constant dancing and upbeat vibes along with the lyrical message of living today as if there is no tomorrow, creates an atmosphere in which conveys a sense of letting go and constant fun along with instant gratification. This music video associates those who enjoy, live, or want that lifestyle with the Kodak brand. This notion is done to persuade this audience to buy Kodak cameras, as if they too had Kodak cameras, they would be able to live such a lifestyle. 2. …show more content…

Drake Music Video: In drake’s music video “The Motto”, the themes of living your day to the fullest and indulging yourself is similar to that of Pitbull’s music video. However, the music video also coveys the notion of a carefree rich lifestyle along with saying that those who follow a lifestyle such as this are real men. These ideas are exactly what Nike wants to embody while being displayed throughout the music video. As the ideas of being spontaneous and living by doing whatever pleases you, perfectly expresses Nike’s slogan of “Just do it.” By doing this, Nike is able to use Drake’s music video to market to those who identify with such lifestyle. Thus, persuading those individuals into being Nike related products to represent a similar way of

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