Taylor Swift Ap Language Essay

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Recommended: Pathos in advertisement

1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry. The headline “Stay Extraordinary Diet Coke” is a phase, that catches our eyes, …show more content…

This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive. For instance, this ad has the word “help” in it, and since many people in our society like to help people this ad would be quite persuasive. It also gives people from our society can also learn more about this cause, by visiting the website www.amnesety.org this will make people think that everyone else is doing it therefore, they should do it too. This is called Bandwagon. Lastly, this advertisement features Appeal to pity, because people would feel a high amount of pity toward the boy in the

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