Ad Analysis Project

Ad Analysis Project In today’s culture, advertisements have an enormous impact on people’s day to day life. It teaches individuals what is morally upright, acceptable, and what is the “item to buy”. I believe that this Thai commercial (Best Advertisement ever) displays how humanity should be. The advertisement shows how a man helps a plant grow, a woman get her cart over a curb, gives some food to a stray dog, and gives money to young, homeless girl every day. He continually does this with nothing in return until one day he sees the young girl coming back from school. The man had helped her pay to go to school. Although he has very little material things, he has happiness. It demonstrates what a successful life needs to be in society. This advertisement gets its point across through the audience it’s speaking to, context, purpose, tone, arrangement, scale, text, and colors. The audience targeted for this advertisement is young, Thai, adults who dedicate their lives to be the best they can be. The company that is being advertised is life insurance. It wants the audience to

The context of this advertisement is a young man who is continually helping those around him. Although he does not live a luxurious life with giving everything he has away, he is happy and that is what matters most. I believe that the purpose of using this context for life insurance advertisement is telling the public that their company receives nothing and gives all everything they have to their customers. For example, symbolism is used through the young, Thai man to demonstrate that the company is the man and the people he helps is the company’s clients. “Thai Life Insurance” is speaking to the Siamese telling them they are a giving company whose desire is to help others. The context and purpose of the advertisement is the big picture while the tone and arrangement is the underlying