Jesus Is A Brand Of Jean Kilbourne Analysis

In the article, Jesus is a Brand of Jeans, by Jean Kilbourne, we get an insightful look into the effects of advertising on us, as human beings. As we all know, humans let us down. We are imperfect beings, going about life interacting with each other, good and bad. It seems though, over the past 50 years advertising has taken away from human value, and brain washed us into thinking stuff is more important than people.

While posing as a comical relief to life’s monotony, ads actually evoke a subconscious reaction to human interaction, promising something we all desire, love. Through this evoked emotion, the unknown and unpredictable human relationship is replaced by a guaranteed acceptance, by having stuff.

Through advertising, people

have become objectified, and advertisers prey on our emotions to make a sell. Overtime, through this objectification, our stuff has risen above humans, and through exploitation of our wants and needs, ads hook us, thus making us for the false perception that products will meet our needs. This in turn, is making us self-centered and shallow people.
We have been deceived into thinking who we are needs to be formed by the stuff we have, not by the value of human life. Ads poison ideas of human relationship, therefore products to fight the pain. Even if you think you are not affected by ads, you are. They are created with this concept in mind, gaining its strength from the power of your denial, and forming your false identity, even when you do not know it.
Through advertising, a dangerous life journey has been created. We now desire material things over human life, and today we poses the belief that our needs are met through consumerism and stuff.