Analysis of Commercial Advertisement

1641 Words4 Pages

Analysis of Commercial Advertisement

Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

Here we would be analysing TV commercial to understand it and its effects and whether it is proving for what it are made.

We have heard a very common slogan named as “RedBulls Gives You Wings”. It is the very popular television advertisement of RedBulls energy drink with many advertisement prints and different characters. We have seen the advertisement in which a bird pisses on a man and after that man took out a RedBull energy drink from his pocket and after drinking it, he got wings and he flew overthe bird and unbuttoned his pants and immediately camera shifted tothe bird and it is screaming and shocked to look at it. That advertisement overs there with RedBull can and its slogan.("Red Bull Gives You Wings 2000.”)Now people keep on thinking what will man do and main comment is he will piss back on the bird, but the main motive of advertisement is to show that you gain energy to such extend that you feel you havewings.

Now the question arises that how such energy is cultivated in you after drinking RedBull energy drink that you felt like having wings attached to you.

Background - RedBull was launched in 1987 by GmbH and was derived from a Thai drink KratingDaeng. Austria was the first place where Red Bull started its business in 1987.It started its business in Hungary in 1992 and the United states in 1997. These were the first foreign market for a Red Bull energy drink. Itsslogan “RedBull Gives You Wings” started in German...

... middle of paper ...

...g dead husband in Heaven." YouTube.N.p., n.d. Web. 15 Feb. 2014. .

"Red Bull Ingredients :: Energy Drink :: Red Bull." Energy Drink - Red Bull Products &Company :: Energy Drink :: Red Bull. N.p., n.d. Web. 16 Feb. 2014. .

"RedBull Presentation for Advertising." Upload & Share PowerPoint presentations, documents, infographics.N.p., n.d. Web. 15 Feb. 2014. .

"Red Bull the company - Who makes Red Bull? Red Bull Origin :: Energy Drink :: Red Bull." Energy Drink - Red Bull Products &Company :: Energy Drink :: Red Bull. N.p., n.d. Web. 16 Feb. 2014.

"The Top 15 Energy Drink Brands." Caffeine Informer.N.p., n.d. Web. 15 Feb. 2014. .

Show More
Related

  • The Use of Pathos, Ethos and Logos in Advertising

    681 Words  | 2 Pages

    Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.

    Read More

  • Nt1310 Unit 2 Research Paper

    233 Words  | 1 Pages

    "Calories in Marshmallows | Nutrition, Carbohydrate and Calorie Counter." Calories in Marshmallows | Nutrition, Carbohydrate and Calorie Counter. N.p., n.d. Web. 12 Jan. 2017

    Read More

  • Advertising Analysis

    1327 Words  | 3 Pages

    This paper will analyze an ATT commercial according to audience, purpose, context, ethics, and stance. The focus will emphasize the audience which the aid is trying to reach and how they do so.

    Read More

  • Origin and Story of Soy Sauce

    768 Words  | 2 Pages

    Moncel, B. (n.d.). What is soy sauce?: Ingredients, how it is made, varieties, and how to store soy sauce.. Retrieved from http://foodreference.about.com/od/Ethnic_Ingredients/a/What-Is-Soy-Sauce.ht

    Read More

  • Advertisement Analysis

    539 Words  | 2 Pages

    The United States has some of the most intelligent citizens and some of the most advanced technologies and medicine, yet our illiteracy rate has still not diminished. According to a recent government report form The National Institute for Literacy, “There are many adults with low literacy skills (approximately 44 million) who lack the foundation they need to find and keep decent jobs support their children’s education and participate actively in civic life”. This advertisement was done to inspire people, and perhaps specifically minorities, to read, by using a celebrity influence. This work shows that reading provides new ideas and a greater depth of knowledge, by utilizing deep space and contrast.

    Read More

  • Annotated Bibliography

    593 Words  | 2 Pages

    Langham, R. Y. "What Are the Causes of Teenage Pregnancy?" Livestrong. 16 August 2013. Web. 30 November 2014. <http://www.livestrong.com/article/146681-what-are-the-causes-of-teenage-pregnancy/>.

    Read More

  • Marketing Recommendations for Red Bull

    1548 Words  | 4 Pages

    Since inception, the company has always embraced aggressive promotions and marketing campaigns that have enabled the company to remain competitive in its energy drink industry. The company targets active males in the age bracket 18-35 years according to O’Brien (2012) as its target market. Over time, the company has developed various slogans to market their products though their logo has remained unchanged. The most famous slogan “Red Bull gives you wings” has been used to market the Red Bull brand in various English and German speaking countries over the last decade.

    Read More

  • Analysis of an Advertising Campaign

    2004 Words  | 5 Pages

    Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.

    Read More

  • Advertising Analysis

    2597 Words  | 6 Pages

    is a key part of our modern day lives. The media is largely funded by

    Read More

  • Marketing Red Bull

    1836 Words  | 4 Pages

    Red Bull has becoming hugely successful and operates within the global soft drink marketplace. Within the soft drink industry its niche is the ‘energy drink’ market, of which Mateschitz was largely responsible for creating. Red Bull currently is the leading energy drink across the entire globe. It holds 70% of the market worldwide (Gschwandtner, 2004). Once the drink was passed by health ministries, Red Bull entered the Austrian market, soon thereafter then moved into Germany, United Kingdom and the USA by 1997.

    Read More

  • Advertisement Analysis

    1395 Words  | 3 Pages

    An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.

    Read More

  • Energy Drinks Persuasive Speech

    799 Words  | 2 Pages

    In the early days people have always noticed how you blood begins to flow fast, causing your heart to increase the speed of its rhythmic pulsing. It never took any kind of tests to figure out what caffeine did. Nevertheless, many people could continue attempting to sue the energy drink creators, they won't get far. When the Hansen brothers created this drink they made sure to put a warning on the can, “CONSUME RESPONSIBLY: Limit three cans per day.

    Read More

  • Strengths And Disadvantages Of Red Bull

    1090 Words  | 3 Pages

    1.Red Bull differentiates itself in not only the soft drink industry by focusing on energy drinks solely, but also in the business industry, seeing how their strengths, weaknesses, opportunities for improvement, and threats all seem to blur together . The fact that Red Bull is seen as a luxury and sports drink is a strength, weakness, opportunity, and threat within itself (Kansara, 2); being labeled as such sets Red Bull apart from their competitors, pushing them into one field and industry to prosper in and be associated with, leaving them opportunity to determine the way that industry will grow as they are the pioneers but also threatening their hopes for expansion. In a nutshell, in order for Red Bull to truly work towards their mission

    Read More

  • The Power of Advertising

    1367 Words  | 3 Pages

    Commercials works through the human emotions and vanity and it appeals toward the psychologically domain turning into a temptation for weak mind people. For instance, if a person is at home watching T.V., very comfortable and suddenly, a commercial promoting any kind of food and drink comes up, that person will be hungry and thirsty in a couple of minutes. The advertising influenced his mind, provoking an involuntary reaction to do what the commercial induced him to do.

    Read More

  • Mercedes Benz

    3043 Words  | 7 Pages

    ...Mercedes-Benz Prices with MSRP & Invoice. (n.d.). In True Car. Retrieved December 3, 2013, from http://www.truecar.com/prices-new/mercedes-benz/

    Read More

More about Analysis of Commercial Advertisement

Open Document