Now Magazine, Adult Classifieds Disclaimer And Policies

a.) Now Magazine, Adult classifieds Disclaimer and policies: The adult classifieds disclaimer and policies located at the top of the first page. The disclaimer explains only responsible adults who are 18 and older and anyone younger than the legal age limit are prohibited from accessing these pages. One ironic statement included is the magazine does not accept nude pictures, adults engaging in sexual acts or other sexual material. In my opinion, this statement is not accurately written since many of the images and services mentioned in the advertisements are of women objectifying their bodies in a sexual way. Like for instance on page 87, the advertisement for massage and spa by A and R message studio. These disclaimers and policies are important

for NOW magazine if they experience a breach in conduct and violation of the federal laws. This disclaimer and policies can keep the magazine from being liable and facing a lawsuit.
b.) Support Information and Contacts: The support information and contacts are available to aid sex workers is located on page 83. This is the first thing you see in the adult classifieds. In my opinion I think it is an excellent strategy to help sex workers who need advice or are facing problems. Through the support, the sex workers can be further educated on their rights and to create a safe environment where they can work and feel comfortable. Like for instance, one of the professional resources listed is, street light services which provide an exit strategy for individuals wanting to leave sex work. Hence, a sex worker is able to access information and contacts if they are in a compromising position and need secondary advice or an anonymous person to talk to.
c.) Adult Help Wanted: The Adult help wanted section ensures women that they will be in a comfortable environment and provide accommodations and benefits. Some of the classifieds actually provide the amount of money an individual will make or will be paid hourly. Like for instance, the advertisement for Flirt and Toronto Passions provide a high amount of money that many students will be interested in or women trying to make money fast. These companies are targeting women who are in need of money and have no experience so they will probably not have a secondary education. Some of the advertisements also include phrases like, “safest, professional and security provided” (NOW magazine, pg. 83). Companies might include this in the advertisement to attract women and make them aware that sex work can be a safe environment.
d.) Message/Spa: In the adult classifieds most of the advertisements are for an erotic massage and spa services.

Many of the images of these advertisements display women in a sexual manner displaying their breasts or other body parts. This way the advertisements are making it aware that it is not a normal body message and is mostly targeted towards men. Many of the words used are; hot, sexy, young, and beautiful and pretty women. Mostly all of the advertisements are of Asian women and this may because their status in Canada, ability to speak English, need money fast and are easily accessible.

e.) Adult Classifieds for Male Sex Workers: The advertisements for male sex workers only have half a page. The reason behind this is that there are not a lot of male sex workers compared to female. Most of the advertisements are for hotlines targeted towards both women and gay men. Almost all the advertisements have an image of an attractive man who is muscular. The services are free to users and this may because the services provided are over the phone compared to the female sex

workers.
f.) Upscale Companions: Mostly all the advertisements for the upscale companions are of women showing their breasts or buttocks. The images are displayed women objectifying their bodies to showcase their sexuality and attract customers. Another observation is the women are of different ethnicities compared to the message and spa section. The women are culturally diverse and each individual woman has her name mentioned, so men can easily pick who they choose. Many of the images in the upscale companions are highly graphic and provide services that attract men. Like for instance on page 91, one of the classifieds is of Asian women and it states; “I do things your girlfriend won’t”. The advertisements use phrases like this to attract customers and make men aware that if they are not satisfied in their own life that this service is available.
g.) Female Companions: The female classifieds section is not different than the upscale companions.

But I have noticed there are much more phrases to attract customers such as, “Double your fun! Double your pleasure”, “Guess what I love to do” and “Busty! Open-minded! Fun!” (NOW magazine, pg.92). Many of the advertisements are of Asian women. The services are expensive most of the services are $60 or $ 70.

h.) Fetish & Fantasy: The fetish and fantasy section is small and includes two advertisements, one for BDSM or dominatrix. I have observed that many of the services mentioned in the other sections include fetishes and open-minded women. This section might be small because the world of fetish and fantasy is still being constructed and not a lot of men or women want to display their desires. The images included in this section are of women holding a whip and to keep the customers confidently many of the services offered underground like in dungeons.

i.) Asian Companions and Message: Almost all the images in the advertisements are of Asian women displaying their breasts. The advertisements use the same type of language as the other advertisements such as; hot, sexy, young and busty women. I observed that the women are young and attractive women. The reason behind this is that young women stereotyped as attractive compared to older women. The advertisement’s state the women are open-minded and there is no rush which can be positive

attributes.
j.) Transsexual Companions: This section located on the last page of the classifieds. Most of the services located in the Toronto or Mississauga area. Some of the words used degrade women or men who are transsexual such as, “shemale”. A term that many transsexuals feel offended when they hear. Also, the images are graphic and show their greatest assets. The women are culturally diverse and some have more than one ethnic background which makes them exotic and more attractive.
k.) Safety Tips for Companions: There are five tips, the first one which is interesting is clients are recommended to call from an unblocked numbers. This is an excellent tip since the women might experience potential danger if the number could not be traced or the client’s identity was unknown. Most of the tips are warning women that they could face danger or risk working as a sex worker. This section is important to consider since many sex workers in the past have been murdered or robbed because they did not have these tips.
l.) Chat Lines and Dating Services: I have noticed all the chat hotlines advertised by attractive women and clients must be 18 or older. Compared to the male hotlines they are not free. The services are explicitly mentioned in the advertisement such as “phone sex”.
m.) NOW Magazine use of Advertisements for Sexual Services: The Now magazine includes disclaimer boxes highlighted in red that state; “Statement Regarding New Legal Regulation”. The disclaimer explains because of the new legal regulation the magazine legally allows sex workers who publish their own ads. Also, explains media outlets are not criminally responsible for the advertisements that are endorsing sex work through third parties. By making this disclaimer available and clear understand is acting within the terms of the legislation. Amid the controversial stand of the NOW magazine to generate revenue on sexual services the advertisements portray that women who are endorsing their own services are within their rights. The magazine believes through the publication of sex workers they are respecting the sexual freedom between compliant adults and regularizing the reality of sexual diversity.