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Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring. “you’re not supposed to be here” the first thing you here as the video opens up, “you’re not supposed to be here” that sentence easily gets manifested in your head. If someone says it enough times the person going after their dreams will start to believe this is true in this case, it was LeBron James. This is a form of ethos; it is your character and what you are supposed to believe whether it’s because everyone else says it or not. LeBron James for example and the other kids in the commercial could become …show more content…
The Nike commercial is set in black and white throughout the scenes, the statement “you’re not supposed to be here” is continually being said. The music sounds like preachers from a church who are meant to uplift their audience and bring hope which fits the tone perfectly. Each scene builds up to LeBron James shooting his jump shot move that he ultimately became famous for and afterword’s joined the NBA. In some scenes, you can hear the actors speaking in an aggressive tone, there is a scene where a coach for the boys’ basketball team is giving them a pep talk and you can see he is upset or yelling so loud that you can see a gleam of spit shoot out of the coach’s mouth. The boy’s faces are concentrated and focused on what he is saying. A different example would be from another scene a girls’ team Is playing and one has the ball she passes it to another team member and the person she passes to doesn’t make it in the net. You see a girl scream, “ just shoot the ball” and the other girls face just looks
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
The advertisement caught my attention because Lebron James is the best basketball player in the world and he is an overall good person. I was persuaded by that commercial and went and order some new Nike shoes online. I would say that I am an expert when it comes to sports so I was able to make an informed decision.
Everyone wants to be on top of the world and have the opportunity to have it all, but not everyone will work for it. Under Armor’s brilliant commercial does a great job of getting their message to young, aspiring athletes all over the world. Their commercial starts with a young boy in the middle of a field listening to the ground. The narrator, famous Ravens linebacker Ray Lewis, is whispering “footsteps” and the boy is listening to them. As he listens, the commercial goes on with the showing of various athletes training such as Cam Newton, Tom Brady, and a few crossfit champions. Throughout the commercial the viewer can see how hard they are training using different kinds of under armor training shoes. The commercial then wraps
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy the product. The ethos in the ad is Kobe Bryant is in the ad. Kobe has the knowledge about basketball because of his experience. He also has the drive and power to become a champion. He has the credibility because everyone knows he plays for the Los Angeles Lakers.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and
This is a compare and contrast rhetorical analysis paper focusing on a print billboard advertisement and television commercial. The billboard advertisement is centered on a smoking death count, sponsored by several heart research associations. In addition, the television Super Bowl commercial illustrates how irresistible Doritos are, set in an ultrasound room with a couple and their unborn child. The following paragraphs will go in depth to interpret the pathos, logos, and ethos of both the billboard and the television advertisements.
Sunday, June 19th 2016 will be a date that will lay in the hearts of Cleveland sports fans for the rest of their lives. On this day, the Cleveland Cavaliers finished the nearly impossible task of coming back from being down three games to one in the NBA Finals in order to give the city of Cleveland its first professional sports championship in fifty-two years. The team was led by LeBron James, Kyrie Irving, and company; together, they made history. After the championship many emotional advertisements came out about the city of Cleveland, but there is one that stands out the most. Nike, who endorse LeBron James and Kyrie Irving, released an emotional advertisement called “Worth the Wait,” targeting those who have been with Cleveland since the
But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.
The term ethos describes an appeal to credibility or character. They do a great job establishing credibility because the athletes are seen performing with the drink, which in turn, would persuade viewers to believe that if they drink Gatorade that they will perform at the same level. The people in the commercial are able to directly link their greatest successes and failures to Gatorade by making it seem that it was a major part of their success. This helps build the credibility of all of the athletes in the ad because everyone wants to be able to believe that people like these athletes would know most about the energy drinks that fuel them in live games. Since Gatorade is able to build this seemingly credible source because of who vouches for them, they have been able to spread their product across the nation while building their energy drink
First, the commercial starts off with Kevin Durant pushing the ball down court in what appears to be the closing seconds of the game. Durant is being closely guarded by the Miami Heat’s Mario Chalmers, but he quickly gets passed him. Then Rashard Lewis attempts to guard him, but Durant gets past him with ease. Finally, Durant makes his way to the basket, but Dwayne Wade sees him trying to get the game winning shot and makes the last defensive effort of the game by meeting Durant at the rim. So both of them jump (with Wade trying to block Durant's attempt, and Durant trying to dunk the ball) and the end result is Wade blocking Durant's game winning dunk attempt, causing Durant to awake from a terrible nightmare. The commercial then transitions into Durant getting some early morning running in, the he goes to the weight room and does some weight training exercises, and finally his workout with going to the gym and getting ...
Many people can say that music has an influence on what people do and how they function in their daily lives. As so the lyrics in the commercial flow with the message through logos. Travis Scott had one of his songs playing in the background during the commercial. As the song started you could noticeably here the lyrics, “A-Team, A-Team Please don't try to play us A-Team, aw, A-Team, A-Team,” (Travis Scott). He could have chosen any one of his other songs but the logos the song produced was the highest out of all. The repetition of “A-Team represents how the commercial emphasized that Beats by Dre are the top headphones. With Von Miller wearing Beats headphones and belonging to a championship team he shows they are qualified for all types of uses. Influential lyrics are one of the many aspects of how a song becomes a smash hit or starts to blow up.
It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY