Beats By Dre Rhetorical Devices

It’s no surprise that large companies use famous and successful celebrities and athletes for their commercials. Beats by Dre, being one the most successful audio products companies in the world, utilizing their brilliant and electrifying commercials to catch their viewers’ attention that many seem to admire. While, for the most part, known for listening or making music, Beats by Dre attempts to show that they can be utilized for an assortment of things and are the best headphones, and so with their credibility, targeting different varieties of people, and how their lyrics influence the message.
When purchasing something you always question or not you really want to purchase it and if it has the credibility to what you want to use it for. The

application of ethos through the commercial is one of the main ways of persuading. The speaker Travis Scott, a successful multi-platinum artist worth more than $8 million gives the sense of credibility through his successful career and with him dealing with a variety of sounds and genres. With Travis Scott letting Beats by Dre use his song and allowing himself to be the spokesperson for the commercial it shows the credibility of the headphones from a someone views them as high praiseworthy and the best. In the commercial, he goes and says “I ain’t get mad I just put the work”. It signifies how he has dealt with detestation but that didn’t stop him from rapping, ultimately making him one of the most influential artists of today’s day and age. This creates a sense of influence to the viewers making them believe that if they can get the sound they want they can become successful in what they want. While Travis Scott is the speaker of the commercial, Dr. Dre also gives the sense of credibility with his long history of influence in music. He does more than just make headphones and produce music, he used the influence that music has had over the years for him to produce headphones that would produce any sound to whoever is buying them. From this perspective, it shows how Beats have the credibility to claim the title as one of the greatest headphones. Although Von Miller isn’t in the music industry his impact with Beats headphones is tremendous. With him playing for the Denver Broncos and having a Superbowl championship under his belt it shows he has the credentials to be influential to people. With the audience seeing a champion using the headphones it makes them want to be like Von Miller and be great as well. If they only wanted to have pleasant headphones they have already done that, luckily, they do more.
While credibility is a main element in the commercial it isn’t the only one. Their targeting for a more diverse audience has also what made them one of the most popular headphones. While they mostly target people who listen to or make music, they don’t limit their selves to that certain category. They aim to attract all kinds of people who use headphones in their daily lives that doesn’t just apply to music. When Von Miller was walking out with Travis Scott playing in the background it showed how they didn’t just utilize artists but started to branch out with a variety of more celebrities. By using someone who wasn’t in the music industry they start to draw in a larger number of customers using this tactic. The company cannot achieve a more diverse audience without expanding the type of speakers and spokespersons they use in their commercial. By using some like Von Miller they can achieve a larger audience to sell their headphones too.
Words can have a certain effect on people, especially music.

Many people can say that music has an influence on what people do and how they function in their daily lives. As so the lyrics in the commercial flow with the message through logos. Travis Scott had one of his songs playing in the background during the commercial. As the song started you could noticeably here the lyrics, “A-Team, A-Team Please don't try to play us A-Team, aw, A-Team, A-Team,” (Travis Scott). He could have chosen any one of his other songs but the logos the song produced was the highest out of all. The repetition of “A-Team represents how the commercial emphasized that Beats by Dre are the top headphones. With Von Miller wearing Beats headphones and belonging to a championship team he shows they are qualified for all types of uses. Influential lyrics are one of the many aspects of how a song becomes a smash hit or starts to blow up.
Although the intended audience for the commercial was mostly people who listen or make music, they were able to construct a commercial that went for a bigger and slightly different audience. Although you don’t see many headphone or earphone commercials, Beats by Dre has proven to make amazing and electrifying ads. By combing a popular successful artist and a NFL player with a super bowl championship, they were able to draw the attention they needed toward there intended audience to show how that Beats by Dre are the “A-Team” of headphones and sound

quality.
With all main points across, having the best headphones for any type of audio use is a big part that many seem to enjoy. Most people out there would say that the finest headphones out there are Beats by Dre. The product brings high-quality sound and amazing sounds through their headphones. They attempt to connect with people through there electrifying and enjoyable commercials. Through credibility, targeting different varieties of people, and how the lyrics influence the message you can grasp why Beats by Dre flourishes in producing the best headphones sound quality and productivity.