Under Armour Pathos

Adidas and Under Armour

Adidas and Under Armour’s advertisements are similar but sell a different product and sell in different ways. Adidas and Under Armour use pathos to sell as well. This essay is about why they use pathos, how they use pathos, how they sell it with pathos, and what the visual is in the advertisement, and does it work.

Adidas uses pathos to convince their audience to buy their product. In the ad they use a message to draw in their attention by trying to use the message or something that the audience can connect to. Then the audience has an emotional connection to the message and starts to pay attention to the ad and is convenienced that they want the product. Adidas uses an emotional approach in the ad because they

are trying to manipulate their audience that their product will make them different or stand out or that the product will boost their confidence.
Adidas’s product is about their shoes.

They sell the product by using emotion and motivation. In the ad they use upbeat music, colorful colors and background, people taking control of themselves and ignoring others, people walking together to the “future”, and a message that draws people attention, “Your future is not mine”. These materials are what gets the audience’s attention and makes them consider buying the shoes.

Under Armour uses pathos as well to sell their product. The way Under Armour’s ad sells is almost the same as Adidas. Under Armour’s ad creates a message that all of the greatest athletes had to work hard to get where they are now. The ad is also trying to convince the audiences that their product is what will help to be a better athlete. They also use the famous athlete to convince the audience that their products will make them become great, as well as, get their money.

Under Armour’s product is swim gear. They sell their product by doing what Adidas did, used motivation, emotion, and a message to connect with the audience. But, Under Armour used a famous celebrity named Michael Phelps. The audience starts to pay attention to the ad and either feels connected or wants to be a better athlete like Phelps. Under Armour finally manipulated their audience into buying their

product.
In conclusion, both of these videos are about companies using pathos to convince or manipulate their audience to but their product. They use emotions to connect with their audience and they have a better chance at selling by manipulating or convincing their buyers that their product will make them stand out or improve their performance, or boost their confidence. But, my view of the ads is that I don’t really see them that way. The way they sell doesn’t convince me, so, I think that they should come up with a better or different way for people like me if they want me to buy their products.