Unlimited You: A Rhetorical Analysis Of Nike

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Nike is a very popular brand that uses various methods to sell their products. In this commercial they focus on sports and how their brand enhances it. Unlimited You is the title of the commercial. The title carries a strong meaning for the message the ad is sending to viewers. Pathos is used to express emotions of the athletes. Nike is sending the message that, if you wear this brand while preforming there will be no limit on how well you will perform. The advertisement starts off with clips of the athletes preforming poorly. It shows how they are not preforming that well. They are not hitting the ball, the runners are tired, and they are missing goals. The narrator says, “All these athletes are terrible now but they all will do big things …show more content…

Pathos is about how emotions trigger the audience. Pathos is used in this ad to sell the brand. While watching this advertisement, my emotions were sparked. The advertisement shows excitement. The commercial started off with the athletes being disappointed in the way they were preforming. The narrator began to tell them that they would get better and they got excited and motivated about their performance. They began to do beyond what the narrator said they would do. The athletes brought the excitement to the commercial. There performances were outrageous, jumping off cliffs, scoring goals, running marathons and succeeding with the ball each time they received it. In the commercial, their performances were compared to celebrities such as; Kevin Durant and Serena Williams. They took the encouragement from the narrator and just did it. The athletes reached their athletic peak when they wore Nike. The color scheme started off dull, however, they became live and vibrant. The better the performance the more live the colors became. The facial expressions of the people were determined and excited. They were not down they always wanted to perform well. Emotions of excitement came from the athletes, when there performances changed. The sound effects and music also made the commercial exciting. A lot of effects were on Nike

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