Examples Of Ethos Pathos Logos

Nintendo Switch Super Bowl LI Commercial - Extended Cut
A man gets up in the morning with nothing to do, why not play the Nintendo Switch to start your day? Want to have a good time and excitement with your family and friends? Nintendo Switch is what you want! It is easy to connect and disconnect. It is portable and can join other player with Nintendo Switch and can be played anywhere. Most of all, it is for all ages and they have a wide variety of games to choose from such as: Boxing, Dancing and Adventure games.
In this century, there are too many new technologies such as cars, televisions, computers, video games; and many more are coming before we can catch up. As you can see, advertisers have their way to announce and present their advertising to make you want to tryout and want to own one of their products.
I am analyzing " Nintendo Switch Super Bowl LI Commercial - Extended Cut" commercial video. I choose this video because it is a successful commercial

and they have a good technique to present their product to the audience which caught the eyes of about fourteen million viewers on YouTube. I have read from the text book which talks about rhetoric techniques and there are three strategies people used to persuade others. Which are, ethos, pathos and logos. Also, they add two other methods, kairos and decorum within their advertisement video to be more effective to pull in the viewers watching the advertisement.
Moreover, ethos, pathos and logos are all delineate differently.

Ethos represents credibility or an ethical appeal which involves persuasion by the character involved. Also, ethos is to have a good reasoning with great evidence for why the customer wants to buy this game. They are using famous songs like, "Believer" by American rock band Imagine Dragons. The song was released on 1 February, 2017. As you can see in the video; everyone is having fun and a good time. The video was showing the atmosphere, climate, mood, feeling, and the drum beat with volume changed when it blow up or excitement occur.
Pathos, is used in commercials to create a convincing argument about this product by showing emotion and has connecting with other. As you can see, a man does not feel lonely, the relationships between the father, son and friends have good time.
Logos, in this commercial, it is to make the audience feel the same way as you do. As you can see in the video, everyone is having fun and a good

time.
the last two things they add into the techniques are kairos and decorum to make the video more effective. Kairos is relay to time of advertising and telling the audience. The question is, for who is this product and when is the right time to present it to gain a larger audience? So they pick during Super Bowl time. And the last topic is decorum: The suitable way of presenting something for a given circumstance. The commercial can be watched from all ages.
I said this again, this is a successful commercial because according to figures recently released by Nintendo, the Switch has sold very well in its first four months. Not only in terms of hardware but also software. The figures show that since the Switch was released on March 3, 2017. It has managed to sell 4.7 million units (as of June 30, 2017). As for other figures in the report, it seems that Zelda: Breath of the Wild has amassed 3.92 million sales since launch.
conclusion
As I said early, " Nintendo Switch Super Bowl LI Commercial - Extended Cut" is success commercial video. The Nintendo company have plan and did their research how to get the connection with the customers by the result of their first quarter sale. We can use this as our lesson of success. As the my dad use to said "Practice is the key of success."