Analysis Of Nike Commercial: Find Your Greatness

829 Words2 Pages
bulb-icon

Recommended: Nike marketing

Jennilyn Severy
Professor Ava Guy
ENC 1101
23 March 2014
Nike Commercial: Find your Greatness
Modern television commercial have interesting hooks to keep the viewers engaged, while some use humor, others use drama to garner the viewer’s attention. Mostly everyone knows about Nike products as it is recognized worldwide brand. The Nike advertisement has continually doing an outstanding job marketing their products and having a wide variety of athletics wear. The purpose of this essay is to elaborate the effectiveness of the use of the jogger, the narrator, and the awareness of obesity. In the advertisement the Nike “Find Your Greatness” advertisement is effective because of three things in the advertisement.
First, the obese jogger is very effective. The one minute commercial begins with an overweight boy jogging on an empty rural road, and he is growing bigger in size as he gets closer to the camera. At first it is difficult to see it is an overweight person, but as the jogger gets closer, the viewer is surprised with the sight of an overweight boy instead of a famous, muscular, in-shape athlete. The jogger is struggling throughout his entire run. According to Tim Nudd, an editor for Adweek, the jogger identity is— “ Nathan Sorelle is 200 pound 12 year-old from London, Ohio.” The obese jogger is very effective because instead of using a superstar athlete for the product endorsement campaign, Nike chose someone real, someone obese, and something totally different from the normal advertisement for athletic apparel. It is shocking to see an average, overweight Nathan Sorelle with no special identity whatsoever endorsing a Nike product. We assume it should be one of the famous superstar athletes such us Lebron James or Selena Williams....

... middle of paper ...

...hat are being idolized by their fan. The Nike advertisement has a big impact to target audience with a positive message to motivate everyone and develop a connection to their own world or lives. The advertisement is very effective as it goes against the grain for normal athletic wear commercials and somewhat manages to shock the audiences’ mind into believing that no matter what the odds, anyone can achieve “Greatness”.

Works Cited
Nudd, Tim. " Ads of the Year: . City Name: The 10 Most Entertaing, Intriguing and Powerful Spots of 2012.'' Adweek 26 Nov2012: 16+. Academic OneFile. Web. 19Mar.2014
Simon, Harvey B."The No Sweat Exercise Plan: Lose Weight, Get Healthy, and Live Longer."EBSCOhost.com.(2006):intro.AcademicOneFile.Web.19March.2014
Sportsliveinfo. “Best Nike Find Your Greatness Commercial- The Jogger.” YouTube. YouTube, 1 Aug. 2012. Web. 13Mar.2014.

Show More
Related

  • Nike Rhetorical Analysis Essay

    1039 Words  | 3 Pages

    Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he

    Read More

  • Lebron James Commercial Analysis

    975 Words  | 2 Pages

    The advertisement caught my attention because Lebron James is the best basketball player in the world and he is an overall good person. I was persuaded by that commercial and went and order some new Nike shoes online. I would say that I am an expert when it comes to sports so I was able to make an informed decision.

    Read More

  • Rhetorical Analysis Of Under Armor

    743 Words  | 2 Pages

    Everyone wants to be on top of the world and have the opportunity to have it all, but not everyone will work for it. Under Armor’s brilliant commercial does a great job of getting their message to young, aspiring athletes all over the world. Their commercial starts with a young boy in the middle of a field listening to the ground. The narrator, famous Ravens linebacker Ray Lewis, is whispering “footsteps” and the boy is listening to them. As he listens, the commercial goes on with the showing of various athletes training such as Cam Newton, Tom Brady, and a few crossfit champions. Throughout the commercial the viewer can see how hard they are training using different kinds of under armor training shoes. The commercial then wraps

    Read More

  • A Rhetorical Analysis Essay On Sports Commercials

    652 Words  | 2 Pages

    The Copper Fit Energy Socks Commercial was broadcasted on ESPN NBA Rookies: The Introduction. The commercial shows several people being active exercising, dancing, walking, running, and someone appearing to be a professional baseball player. By wearing the socks their legs and feet are energized and revitalized. This company markets active wear and they are targeting athletes and people that lead active lives and others that desire to do

    Read More

  • Coca Cola v. Benetton

    898 Words  | 2 Pages

    This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison.

    Read More

  • Under Armour Pathos

    489 Words  | 1 Pages

    Under Armour uses pathos as well to sell their product. The way Under Armour’s ad sells is almost the same as Adidas. Under Armour’s ad creates a message that all of the greatest athletes had to work hard to get where they are now. The ad is also trying to convince the audiences that their product is what will help to be a better athlete. They also use the famous athlete to convince the audience that their products will make them become great, as well as, get their money.

    Read More

  • Rhetorical Analysis Of The Nike Commercial

    913 Words  | 2 Pages

    Creators want their commercials, tv shows, movies or articles to draw the audience in. They strive to get your attention using ethos, pathos and logos. A Nike commercial with LeBron James as the star did just that. The commercial about following through with your dreams and becoming big out of nowhere is spine chilling and inspiring.

    Read More

  • Rhetorical Devices Used In If You Let Me Play

    973 Words  | 2 Pages

    This technique is commonly broken into three categories: pathos, ethos, and logos. The multi-billion-dollar company, Nike, is one of many companies that utilizes these techniques to not only sell their products, but present their values and morals as an athletic company. Nike’s, “If you let me play,” ad is a perfect example of a print advertisement that encompasses all three persuasion techniques. The ad has emotional appeal, using pathos to evoke feelings of strength and positivity in young girls and their parents urging them to embrace sports and physical activities. Ethos is a fairly simple persuasive technique for Nike to utilize due to their overwhelming success and popularity. With such a large company, it is easy to establish unspoken credibility. In order to establish further credibility, there are statistics and claims based on logical reasoning that exemplify an advertisement using logos to help the target audience understand exactly what Nike is striving to communicate. Through capitalizing on these persuasive techniques, Nike not only successfully promoted their female athletic apparel, but also educated the public on the importance of empowering young girls and encouraging them to participate in sports and physical activities for the overall betterment of their lives mentally, physically, and

    Read More

  • Nike's Marketing Campaign: JUST DO IT

    2946 Words  | 6 Pages

    The purpose of a campaign is to deliver a prospective consumer to the point of sale. Nike uses what is classified as a product oriented advertising campaign. Nike’s entire campaign is centered on convincing the consumer to purchase their product. The goal of most product campaigns is to educate and prepare the consumer to exhibit purchasing behavior, so that their company may become the leader in its market. Since Nike is already the leading athletic apparel company, their goal is probably to stay on top. Some of the major strategies used to achieve this goal are the use of television, magazine, and Internet advertisements.

    Read More

  • Worth The Wait Analysis

    1222 Words  | 3 Pages

    Sunday, June 19th 2016 will be a date that will lay in the hearts of Cleveland sports fans for the rest of their lives. On this day, the Cleveland Cavaliers finished the nearly impossible task of coming back from being down three games to one in the NBA Finals in order to give the city of Cleveland its first professional sports championship in fifty-two years. The team was led by LeBron James, Kyrie Irving, and company; together, they made history. After the championship many emotional advertisements came out about the city of Cleveland, but there is one that stands out the most. Nike, who endorse LeBron James and Kyrie Irving, released an emotional advertisement called “Worth the Wait,” targeting those who have been with Cleveland since the

    Read More

  • Rhetorical Analysis Of Nike

    905 Words  | 2 Pages

    But what makes people buy the name brand Nike? They have great advertisement. I love to watch Nike commercials; they appeal to me as an athlete. The commercials show the inner fight in people, breaking records, becoming a stronger person, being the best you, and being the best athlete; you can be overcoming anything. I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing? Nike apparel, for the kids that want to be just like him, they want what he has. So they want the Nike look. For me personally, I see Nike products and logos at just about all sporting events, which is a great strategy for the business.

    Read More

  • The Impact Gatorade Commercial have on Athletes

    876 Words  | 2 Pages

    Cueva, Maya. "This Is Your Brain On Ads: An Internal 'Battle'" NPR. NPR, 14 June 2011. Web. 24 Mar. 2014.

    Read More

  • Ad Analysis Of Gatorade

    1176 Words  | 3 Pages

    The celebrity make-up of this commercial, consisting of stars such as Michael Jordan, the Manning brothers, and Serena Williams, is the main convincing point of this ad and that factor of credibility alone could convince a consumer to buy the product. However, that is not Gatorade’s main message. Normally, a company tries to project these endorsers as larger-than-life figures and ordinary people cannot help but feel inferior to them. This ad does the exact opposite in the sense that it humanizes these athletes and only talks about the failures in their careers. The ad begins with

    Read More

  • Essay On Nike Advertising

    1782 Words  | 4 Pages

    It’s because when I sport the Nike swoosh, I feel as if I representing the Nike brand and the beautiful, driven, fit women I see in their advertisements. Feeling this way gives me the inspiration and confidence to play my best. I feel as if I identify with the women in the advertisements by wearing Nike. “The relationship between persons and the product remains one of the most crucial signifiers within advertisements. Persons in advertisements supply the consumer with a certain identification frame—whether the person is presented as a user or is presented within a lifestyle setting, the viewer is invited to identify him/herself with the presented person.” 202 Brand Culture. The Nike brand does a great job at doing this to their consumers to create brand loyalty. Nike brand users, just like myself, see the athletes using the brands and feel a certain connection to them. Brand loyalty should not only be a goal for brands because of the benefit of having their logo advertised on consumers who fit within their target market, but also for PRICE SOMETHING ECONOMY

    Read More

  • Relation Between Advertising and Our Consumer Culture

    2541 Words  | 6 Pages

    McFall, E. (2004). Advertising: A Cultural Economy, London: Sage, Page 3, Page 110, Page 111

    Read More

More about Analysis Of Nike Commercial: Find Your Greatness

Open Document