Paper 2:
Look on Moodle at the “Team Guidelines & Rubric”
Please have your parts done by Tuesday
Based on your situation analysis and SWOT analysis, you need to come up with specifically defined, measurable objectives. You should also include a specific time frame for your objectives. In other words, your social media marketing objectives should be specific; measurable; achievable, yet challenging; realistic; and time-based
(be specific about when you will achieve the objective).
Objectives: Manisha Sareen
It is important for any company to establish S.M.A.R.T goals. S.M.A.R.T is the acronym for the following: specific, measurable, attainable, realistic, and time-based (“Creating S.M.A.R.T Goals”). Nike is a very successful company, and its social media marketing objectives are closely tied to the overall mission of the company. The specific objectives Nike is looking to accomplish are:
1) Expand social media marketing for the Nike+ Fuelband heavily, to push an increase in sales of Nike products within two months (Ivkovic).
2) Increase the fan following of Nike on Twitter, Facebook, and Instagram within the next three months.
3) Gather a list of which Social Networking platform was used the most by Nike customers on a monthly basis. This will help Nike in realizing where they can put their focus in terms of marketing.
4) Update all Social Networking platforms on a daily basis, so that consumers are influenced to come back to the specific platform.
5) Be very involved with online marketing, so that customers know Nike does exist. How can we do this? Within the time frame of the next three months create blogs, share photos, Facebook, Twitter, Instagram, have access to Nike’s official website from all other sea...
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...shares on Facebook; likes repost and comments on Instagram. During the six month span the company will track the amount of users that interact on Facebook, twitter and Instagram daily. This will determine which Nike social media platform is used the most by Nike customers. Every two months Nike will hold a Q&A session on a new product on a different social media platform. This Q&A will be available through a tweet, Facebook post, or twitter post. The feedback from the Q&A session will help improve any problems with the new Nike product. This will allow customers to be directly involved in helping the product progress. After customers purchase a Nike product our company will provide a survey to find out from the consumer about their experiences using the Nike website. The feedback of the surveys will help Nike make the website more users friendly.
When I learned that I had to write this research paper, instead of procrastinating, I convinced myself to JUST DO IT. This phrase also happens to be one of the signature phrases of the leading athletic apparel company, Nike. The JUST DO IT campaign has been very successful for Nike, but it is not he sole reason for their success. Nike’s campaign has definitely persuaded me to go out and buy a few Nike products. So what exactly does Nike’s persuasive campaign consist of? This paper will discuss all aspects of Nike’s persuasive campaign. Some of the campaign’s strategies, goals, and techniques will be revealed. Some persuasive theories that can be applied to the Nike advertising campaign will be identified and explained. After discussing these theories, the specific arguments of the campaign will be validated. Overall, the entire campaign will be analyzed and it will be determined whether the campaign is a success or a failure.
Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.
Ford held an analysts’ meeting to disclose its fiscal-year 2001 results and most importantly, to communicate a strategy for revitalizing the company. Nike had maintained revenue of about 9 billion since 1997. However, its net income had fallen from almost $800 million to $580 million. Moreover, Nike’s market share in U.S. athletic shoes had fallen from 48% since 1997 to 42% in 2000.
One thing I like about Nike is how accessible it is. You can find Nike products just about anywhere such as Nike outlets, Dicks Sporting Goods, Khols, Macy and other big department stores, as well as online. Some companies don’t make it as easy to find and buy their products which can be a struggle. I hate when I’m in need of a certain product but companies limit their access, and I can’t get what I need when I need it. Nike makes it easy to find and buy their products at any
The corporation should invest more money in research and innovation since this is what has helped them to make a product that rivals their competitors. At the same time, it is imperative for them to improve their machinery for cheap labor costs which will help the company increase its production allowing it to meet the demand in the market. By improving production leading to lower costs of making shoes, apparel, and equipment, Nike will achieve higher demand assuming a quality product is maintained in that process. They will stand a better chance of competing in the industry (Hill, 2009). The organization is already in a better position for meeting the demand, customer taste, and needs. The company should improve quality by focusing on developing lightweight products that are more durable compared to those offered by the competitors. Also, Nike can keep up their success by continuing to reinvent and improve their items and continue to meet the current demand by using new technology. It can also use the Internet to communicate with consumers (Hill, 2009). By developing new technology, Nike will allow the customers to suggest and design their shoes online. To achieve this goal, it is fundamental to enhance areas such as their website to make it more user-friendly. Finally, the company should pay attention to small startup organizations that enter the
At the meeting, management revealed plans to address both top-line growth and operating performance. To boost revenue, the company would develop more athletic-shoe products in the midpriced segment3a segment that Nike had overlooked...
Consumers must be aware of the changes that might occur in Nike through media and social awareness
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Nike will need to showcase our differentiating elements of the company as runners are very brand loyal customers. Even so, Nike has 60% of the market currently. You mentioned that you feel we can improve in this area, so this is what we’re going to do: massively increase innovation and development for our running shoes, and increase brand reputation. Nike has been a historic leader in running technologies. Recently we released the electronically tied running shoes, just like from the movie Back to the Future. We need to continue to push boundaries and see what new technologies can do to revolutionize the sport. The second focus for this market is to increase our presence in specialty running stores and in third party eCommerce sites. Making sure Nike is seen and heard by this market is going to increase our success with them. Dedicated runners were found to go to specialty running shops more often than making any purchases online. Nike needs to have a bigger presence where the customers actually
It will look at the role of promotions as a consumer product company, offer possible promotional objectives, and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader.
Nevertheless, Nike is an extremely diverse company with outstanding organizational structure, impressive marketing strategy, and innovative products. The organizational structure of the Nike Corporation helped them become a leading innovator for the world with creative apparels and shoes. Their intelligent marketing strategies assist them in advertising their products to motive their customers and sell them. Their innovative product motivates customers with great performance footwear and quality designs to take on any obstacles. The Nike Corporation discovers various ways to improve their organizational structure to inspire the world.
America is a birthplace of NIKE Company. Nike’s workplace consists of a leader, visionaries and experienced employees who are very passionate to maintain the status ...
For my Senior Colloquium, I plan to evaluate and analyze Nike “Just Do It” campaign launched in 1988. The campaign is one of the top two taglines of the 20th century with it being both “universal and intensely personal” (“Nike, Inc.”). Nike mission is to bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete according to Nike. Nike does more than just make gear for athletes; as a company, Nike believes in the power of human potential. This paper will discuss all aspects of Nike's persuasive campaign. Some of the campaign's strategies, goals, and techniques will be discovered and some persuasive theories that can be useful to the Nike advertising campaign will be identified and explained as well. Afterwards think about these theories, the particular arguments of the campaign will be legitimate.
Nike promotes their sportswear in such a way that their communication objective can easily be achieved. Nike uses following way to interact with their current and new customers:
In reviewing the case of New Balance Athletic Shoe, Inc. it is clear that there are a few major problems that the company is facing. First of all, New Balance falls behind its other major competitors, Nike, Adidas and Reebok, in the area of marketing. Unlike its competitors, New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in sporting events that would give them the needed momentum to carry their brand name further into the global market.