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The impact of advertising on people
The effects of gatorade on sports performance
How does advertising influence people's behavior
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You’re in the middle of the most intense workout of the season, your muscles are burning, you tired, sweating, and thirsty. What better thing to drink to than Gatorade? Gatorade is the official and favorite drink of many professional athletes in sports worldwide, and when Gatorade makes commercials or starts an ad campaign, it tries to garner the attention of athletes or people interested in sports, and with the Gatorade commercial I’ve chosen nothings different. This commercial for Gatorade drinks targets athletes of both, male and female of all ages, by appealing to their need for achievement, aggression, and domination. The commercial actually has two messages. The first one is one man’s dream is another man’s nightmare, and the second message is that by using Gatorade, it will help you train and get better.
First, the commercial starts off with Kevin Durant pushing the ball down court in what appears to be the closing seconds of the game. Durant is being closely guarded by the Miami Heat’s Mario Chalmers, but he quickly gets passed him. Then Rashard Lewis attempts to guard him, but Durant gets past him with ease. Finally, Durant makes his way to the basket, but Dwayne Wade sees him trying to get the game winning shot and makes the last defensive effort of the game by meeting Durant at the rim. So both of them jump (with Wade trying to block Durant's attempt, and Durant trying to dunk the ball) and the end result is Wade blocking Durant's game winning dunk attempt, causing Durant to awake from a terrible nightmare. The commercial then transitions into Durant getting some early morning running in, the he goes to the weight room and does some weight training exercises, and finally his workout with going to the gym and getting ...
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...Gatorade. Go look at some other drinks such as PowerAde or some Vitamin Water. There pretty much all the same just with different flavors. Advertisers try and persuade you from the one place you thought was safe from them, your brain. There’s pretty much no hiding from ads but the next time you see one on TV don’t just passively watch them, and let those advertisers in your brain, analyze those commercials, so instead of just watching, you’ll be thinking.
Works Cited
Cueva, Maya. "This Is Your Brain On Ads: An Internal 'Battle'" NPR. NPR, 14 June 2011. Web. 24 Mar. 2014.
Zmuda, Natalie. "What's a Sport? Gatorade Redefines to Broaden Target." Advertising Age News RSS. AdAge.com, 12 Apr. 2010. Web. 24 Mar. 2014.
Sanders, Rupert. "'Nightmares' Featuring Kevin Durant, & Dwyane Wade Commercial." YouTube. Gatorade, 27 Mar. 2013. Web. 24 Mar. 2014
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After PDB acquired Crescent Pure in July of 2013, its management team was faced with a decision when discussing how the product was to be marketed -- some felt that the drink’s energizing ingredients would make it a better fit as an energy drink, while others felt that its hydrating elements would make it a better fit as a sports drink (Quelch, Zalsoh 2014). Crescent Pure was founded in 2008, as founder Peter Hooper wanted “a drink that would refresh, energize and enhance mental focus” (pg 2). However, Crescent Pure will be PDB’s first entry in the U.S., sports and/or energy beverage markets; therefore, in discussing the
The ad by Gamefly started to show their product in the beginning . In the other hand the Extra gum commercial showed their product at the end . The ad by Gamefly showed their product at the beginning and Blake Griffin presented it .
Derrick Coleman began the commercial a young, deaf African-American boy who was constantly made fun of and picked last for everything. At the end he was wearing his Seattle Seahawks jersey and making great money. The commercial takes viewers on an emotional roller coaster by starting out sad and ends by leaving the audience with great joy. The commercial connects with the audience by using emotion, the man’s man, and by sharing a success story.
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
Sport is one of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that “tickle” our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are always trying to “spice” up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had.
...he number one National Basketball Association team in the fan relations category. (It is apparent that by using such a specific and personal marketing campaign, this advertisement speaks to the fans, the Orlando community, and the basketball world as a whole.
Marketing companies know that by associating a product with an athlete it can drastically increase sales. Fig 1. Gaines, Cork. "... ... middle of paper ... ...
The commercial takes place at a Dairy Queen restaurant with a father and son having the DQ Honey BBQ Glazed Chicken Strip. Father states he used to love going to sports bars for Honey BBQ Chicken. I feel that the commercial is attempting to appeal to the football fan because BB Chicken is one of the favorite foods eaten while watching the game or tailgating. Although the company is using the commercial to invite everyone to purchase their product, I believe they are particularly targeting the sports fan by showing it on the sports network. After all their slogan is, “DQ Fan Food not fast food.”
“you’re not supposed to be here” the first thing you here as the video opens up, “you’re not supposed to be here” that sentence easily gets manifested in your head. If someone says it enough times the person going after their dreams will start to believe this is true in this case, it was LeBron James. This is a form of ethos; it is your character and what you are supposed to believe whether it’s because everyone else says it or not. LeBron James for example and the other kids in the commercial could become
A few years ago Miami Heat Guard Dwayne Wade signed a deal with Converse. Obviously he has appeared in a number of their commercials since then, partially due to his great success so early in his pro...
The victories of the Olympians shown in the commercial indicates that no one come across success just by hoping for it. You need the strength of mind and body to struggle and work hard to reach your fullest potential. You also need the sponsor of others, in this case, moms, to help you set the right attitude and drive towards success. P&G reveals the importance of hard working and how they work hard every day to make quality products and services that improve people’s lives. One theme carried through the entire video was a nonviable language—failing. The whining babies, the crying children, the falling kids and so on. But they considered failure as stepping stone and never given up. P&G also thinks of its failures as gifts and parts of its growth and development. The real connection between P&G and the Olympics is moms. Behind Olympic athletes, there is the loving support of dedicated moms who are out there putting all their efforts for their child. Procter & Gamble celebrates the role of mothers played in the careers of several of the Olympics stars. With heavy emotional music and spare use of language, this campaign has a significant impact conveying love for the mother, fulfillment for the athlete and self-reflection for everyone. “P&G, Proud Sponsor of Moms”, P&G is in the business of helping and honoring
Competition also presents itself in original sports drinks, such as Gatorade (Pepsi) and Powerade (Coca Cola). Furthermore, premixed alcoholic drinks like the Smirnoff range form part of the competition.
Ever since 1965 Gatorade has been one of the top selling energy drinks in America. Gatorade has come a long way since its start and is now the official drink of several professional sport leagues. The company brings in over three billion dollars worth of revenue every year mostly due to their skill in advertising which is a crucial part of a company of such magnitude and Gatorade is known for their persuasive commercials. In the commercial chosen, several stellar professional athletes give the viewers details of some of their greatest failures. This caused each of them to work harder and become the athlete they are today by training harder and making them more determined. The Gatorade commercial that was chosen is a very effective ad because
One way of doing this is by using slogans to show what they have to offer. Gatorade uses catchy slogans to reach their target audience, and to show what their product can be used for. Gatorade uses slogans to identify the company’s mission and theme and reveal them to the consumer. One of Gatorade’s most recent slogans is “Float like a Butterfly, Sting like a Bee, ½ the calories, all the G.” Many people already recognize the first part of the slogan because it is associated with famous professional boxer, Muhammad Ali. But Gatorade is using this catch phrase as a means to describe how athletes want to compete on the field. Athletes want to perform their best and they need products to get them to their best. By Gatorade using the catch phrase in the first part of their slogan, they are basically saying that if the consumer drinks their sports drink, they will “float like a butterfly” and “sting like a bee.” “Float like a butterfly” can have a lot of meanings. To the consumer, mostly active individuals, this can mean that as they compete, they will seamlessly float as if they belong on the field like a butterfly’s flight belongs in the wind. Just like the “float like a butterfly” part, the “sting like a bee” part can also appeal to the target audience. Because athletes want to do their best when they compete, Gatorade recognized that this part of Muhammad Ali’s catch phrase would best express that by using their products, athletes would achieve their goal. “Sting like a bee” can also have many interpretations. The target audience may interpret this as, since they are drinking a product from Gatorade, they will effectively perform their best when they compete. A bee’s sting is really strong, so in turn, when they compete, they want their performance to be as effective as a bee’s sting strength. “The half the calories, all the G” part