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Advertising effects on body image
Obesity in the u.s
Advertising effects on body image
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Athletic Apparel: Detriment to the Obese?
Giant, toned arms, washboard abs, and ripped legs—these attributes are all too common in commercials for athletic apparel. Outfitters such as Nike, Adidas, Converse, Asics, and Under Armour display elite athletes in many of their commercials. Unlike some food, clothing, and car, among others, commercials, they are never directed toward the obese. Even fast-food companies are recognizing that the U.S. has dominated other countries in a statistic that it should not be proud of—the percentage of obese people living within our borders.
Who is to blame for this? No one party can shoulder the bulk of the blame because it belongs to a large number of people. But the problem now is not to place blame, it is to help these people get in shape—not just to look good—so that they can live longer, happier lives as well. As mentioned earlier, fast-food companies, who are partially at fault, have begun to put out healthier food and advertised it more in an attempt to not only avoid lawsuits, but to help the overweight people who realize that they need to make a change.
Athletic apparel is one business that could really make a push, through advertising strategies, to show that exercise represents a titanic percentage of what needs to be done to lose weight. They could have a line of commercials like Subway did with Jared, showing a true story about someone who loses massive amounts of fat by using their product. A commercial by Nike or Adidas displaying an obese person working out is hard to come by.
A few years ago Miami Heat Guard Dwayne Wade signed a deal with Converse. Obviously he has appeared in a number of their commercials since then, partially due to his great success so early in his pro...
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.... The athletic apparel commercials, if directed at the country’s overweight people, could make a big push toward removing the United States from the title of “fattest country in the world”, as well as saving the lives of, not only Americans, but everyone in the world who is clinically obese and faces so many health risks.
Works Cited
"Two Decades of Annual Medical Examinations in Japanese Obese Children." International Journal of Obesity. 3 June 1997. npg. 26 Oct. 2006 .
"One Billion People Overweight." Breitbart.Com. 2005. 25 Oct. 2006 .
"Overweight Prevalence." National Center for Health Statistics (NCHS). 6 Oct. 2006. U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES. 25 Oct. 2006 .
This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.
Ever since the creation of the golden arches, America has been suffering with one single problem, obesity. Obesity in America is getting worse, for nearly two-thirds of adult Americans are overweight. This obesity epidemic has become a normal since no one practices any type of active lifestyle. Of course this is a major problem and many wish it wasn 't in existence, but then we start to ask a major question. Who do we blame? There are two articles that discuss numerous sides of this question in their own unique way. “What You Eat is Your Business” by Radley Balko is better than “Don 't Blame the Eater” by David Zinczenko due to its position in argument, opposition, and it’s reoccurrence in evidence.
Some people do not know all that much about exercise and dieting. They do not know healthy ways to eat, and they don’t realize that one can’t get the “Perfect Body” in just a few days. These people are possibly victims of Fitness Myths. “In 2002, the Federal Trade Commission released a report that shared a review of 300 weight-loss ads promoting 218 different products. They found the rampant use of false or misleading claims” (FTC, 2003) Misleading fitness products can be particularly damaging. If one is mislead into purchasing a product and the product doesn’t work as it was advertised, not only have you wasted your money, but also the product may have physically hurt your body. FTC chairman Timothy Muris talks about the advertising and promotion tactics of the fitness industry “ads that make claims and promises that are clearly implausible and patently false run in all forms of media, with the notable exception of network TV” (FTC, 2003). Misleading advertisements are common among all forms of media. Although TV commercials may be more powerful in their persuasion, an obvious reason for this is that TV advertisements show more misleading commercials. A technique frequently used in commercials to make them seem credible is that “many deceptive ads run in highly respected publications and they are perceived to be credible”(FTC, 2003). Therefore if the TV program you are watching, while the commercial is being played, seems credible, consumers tend to believe that the products advertised during the episode are also trustworthy.
Engler, Yves. “Obesity: much of the Responsibility Lies with Corporations.” They Say I Say. Ed. Gerald Graff, Cathy Birkenstein, Russel Durst. New York. W.W. Norton, 2009. 172-181. Print.
Commercials advertising food can be seen on television all the time. The advertising industry is always trying to make one food look better than another does. Often, using professional athlete endorsements does this. At any given time there is at least two professional sports season in session. By using current stars and heroes from those sports to promote their foods, companies try to increase their sales.
North America is seeing a rise in death due to obesity in recent years. In America alone, 300 000 individuals die of obesity per year and is the second leading cause of preventable death. A large number of health issues arise from being overweight and obese such as heart disease, stroke, and diabetes. Health risks are not the only reason for people to strive to lose weight, the idea of having a lean, muscular, and fit body considered attractive by the media have also driven fat people to take active steps towards weight loss. When people see advertisements like "lose 10 pounds in 10 days" or "25 pounds in only two weeks" makes their hearts skip a beat at the possibility of dropping pounds without any pain or bother. These advertisements target
Today, 78.1 million American adults and 12.5 million children are obese. Obesity in America is a unstoppable epidemic. Since the 1960s, the number of obese adults have doubled and the number of obese children have tripled. Because of America’s obesity problems, Surgeon General David Satcher issued a report saying; "The Surgeon General's Call to Action to Prevent and Decrease Overweight," said that obesity "have reached epidemic proportions" in America. Obesity in America has no doubt reached epidemic proportions. Since 2001, America has been the most obese country in the world. This essay discusses what obesity is and how it is affecting today’s America by answers the following questions:
Flegal, K. M., Carroll, M. D., Ogden, C. L., & Curtin, L. R. (2010). Prevalence and trends in obesity among U.S. adults, 1999-2008. Journal of Medical Association. 303, 235-241.
Since the 1960?s obesity in America has more than tripled regardless of sex or race. Today 30.5 percent, or 69 million, American Adults are considered obese (?AOA Fact Sheets? np). In addition, 13 percent of children aged 6-11 years old are considered overweight, and well on their way to becoming obese. Obesity causes over 300,000 deaths a year and costs the country $117 billion dollars, prompting health care providers and the government to label it an epidemic (?Overweight and Obesity?? np).
Sassi, Franco. "How U.S. Obesity Compares With Other Countries." PBS. PBS, 11 Apr. 2013. Web. 14 Nov. 2013. http://www.pbs.org/newshour/rundown/2013/04/how-us-obesity-compares-with-other-countries.html
"Obesity and Overweight for Childhood." Centers for Disease Control and Prevention. Web. 23 Apr. 2011.
Ogden, C.L., M.D. Carroll, B.K. Kit, and K.M. Flegal. "Overweight and Obesity in the U.S."
Greenberg, Bradley. Eastin, Matthew. “Portrayals of overweight and obese individuals on commercial television” American Journal of Public Health 98.3 (Aug 2003): 1342-8. ProQuest. Web. 12/26/2013
...th all the info that I have given I hope that people may choose what is right and what is wrong so that the debate would be over in my own personal opinion the debate is stupid and the answer is obvious and I shall not say my own opinion. So who is truly to blame for the raising obesity in America: fast food restaurants or common laziness from the obese society?
By taking a stand against the rise of obesity, America’s bodies will be in healthy condition, and are able to be the positive motivation for others to follow. Once more people choose to live a happy and healthful life, the decrease of obesity will begin to show. The solution to solving the issue of obesity in America can be possible by: eating healthier foods, getting proper exercise, and setting boundaries on what fast-food industries can sell to customers. People need to get up and get moving for the problem of obesity and its trail of nasty effects will consume the healthy way of life everyone knows today.