Aspects and Definition of Marketing

973 Words2 Pages
bulb-icon

Recommended: 4 aspects of marketing

Aspects and Definition of Marketing

Marketing includes advertising, selling, and delivering products to

people. The market department try to get the attention of target

audiences by using slogans, packaging design, celebrity endorsements

and general exposure in the media world. Objectives, strategies, and

tactics - these are the parts of a solid strategic marketing plan.

In order to achieve this the marketing mix must be put into use (the 4

p's):

Price

Product

Place

Promotion

[IMAGE][IMAGE]

Marketing is not about providing products or services it is

essentially about providing changing benefits to the changing needs

and demands of the customer' (P.Tailor 7/00)

In order for your business to sell its products and services as

successfully as possible, you need to look at what products you are

selling in detail to ensure they will be attractive and needed; the

price to ensure it is not too cheap or too expensive; where you are

best distributing your product; and finally, how you can create

interest and awareness for your products. All these elements need to

be targeted at the right people at the right time. In order for your

business to tackle this correctly, you need to get the right type of

mix (marketing mix), the mix should include four main elements:

Product, Price, Place and Promotion, by examining each and carefully

and adapting them to your customer's needs, you will continue to

produce and needed products and services.

Product

You need firstly to identified who will be interested in buying your

products and services, this should be identified once you have

analysed the results of the market research. Your market research data

will be able to look more closely at what your market want and then

look at your products to see if they are satisfying your customer's

needs. Examine your packaging design, materials used, size and

quantity. By analysing the market and its requirements, you will be

able to change the product or develop the product in order to match

Show More
Related

  • The Emotional Appeal Utilized in Lebron James' PowerAde Commercial

    1433 Words  | 3 Pages

    This is the where there is use of some attraction to the consumers and in this case the use of an ...

    Read More

  • Case Study Of Claire's Chocolates

    1199 Words  | 3 Pages

    The 4 Ps of the marketing mix are: Product, Promotion, Price, and Place. The marketing mix puts the right products, at the right price point, in the right place, at the right time. The following examines how Claire’s Chocolates optimizes its marketing mix (Yoo, Donthu, & Lee, 2000, 195-196).

    Read More

  • Analysis Of Victoria's Secret

    1016 Words  | 3 Pages

    The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand of products in the market. Price, Product, Promotion and Place, are known as the 4Ps that make up a typical marketing mix. As marketing evolves, there are additional Ps that can also be included in the marketing mix, however, focusing on the 4 core Ps of the marketing mix, price, place, promotion and Product, taking an in-depth look at the aspects of Victoria’s Secret in general and in terms of the selected product. All the elements of the marketing mix influence each other. They contribute to the business plan for a company and if managed correctly, can give it a great success. In order to successfully master marketing mix, it needs understanding,

    Read More

  • Marketing: 'The Concept Of The Marketing Mix'

    1556 Words  | 4 Pages

    I found the main goal of the article to explain the concept of marketing. As the author implies, the concept of the marketing mix is a great tool to give an answer to the question “what is marketing”. It is a great introduction of the elements of marketing as a whole, with visual charts that sum the different marketing forces. Marketing is not about doing or not doing, its mainly about doing the right things for your operation with consideration of the resources that are available. This also sheds light over the fact that managing functions of marketing must be oriented to the market and with consideration of the marketing changes make a marketing mix that fits the resources of the firm.

    Read More

  • The Concept of Marketing Within the Context of Public and Government Sector

    4370 Words  | 9 Pages

    The Concept of Marketing Within the Context of Public and Government Sector The aim of this paper is to discuss the concept of marketing within the context of the public/government sector. Also, issues of relevance, benefits, constraints and implementation, including literature based or organisation specific adaptations or models, trends and current practises have been included. The paper begins with the discussion of traditional marketing mix that is what marketing is and the 4Ps of marketing. It suggests that the simplicity of this marketing mix paradigm has become a taken for granted path rather than considering it a social exchange process and hence customers suffer.

    Read More

  • Using The 4 Ps To Market Ultimate Fighting

    1277 Words  | 3 Pages

    Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.

    Read More

  • Marketing Mix

    1249 Words  | 3 Pages

    The term marketing mix is defined as a set of marketing tools that the firm uses to pursue its marketing objectives in the target market. The marketing mix is an essential part of the formulation of a firm’s marketing strategy. It is important for an organization to have a good understanding of the marketing mix. Each element is important when developing a marketing plan. Traditionally, the marketing mix consisted of four broad categories of variables known as the 4 P’s: product, place, price and promotion. These are the variables the firm can control in order to best satisfy customers in the target market.

    Read More

  • Jet Blue Marketing Mix

    714 Words  | 2 Pages

    When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.

    Read More

  • Marketing Strategy

    1310 Words  | 3 Pages

    Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.

    Read More

  • Successful Marketing Strategies

    1006 Words  | 3 Pages

    To be a successful business, the owner of the business should use the marketing mix and the results of market research; having identified its key audience a company has to ensure a marketing mix is created that is targeted specifically to those people. The marketing mix is a term used to describe the four main marketing tools, Price, Product, Promotion and Place (EStartup business blog, 2010). An example of each 4P’s are: which products are well received, what prices consumers are willing to pay, what TV programs, newspapers and advertising consu...

    Read More

  • Applying the 4P´s of Marketing Mix to GoPro

    869 Words  | 2 Pages

    When creating a marketing mix for a product, the company needs to look at the 4Ps: product, place, price and promotion (Eugene McCarthy, 1960). “When considering the 4 P’s of the GoPro, it is clear that the company’s success has been due in large to such great marketing.” (Suki Chan, 2013)[1].

    Read More

  • Marketing in Business

    2002 Words  | 5 Pages

    Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.

    Read More

  • Essay On Marketing Mix

    906 Words  | 2 Pages

    To create a successful marketing mix you must have all of the following aspects: the right product for your target market, sold to your target market at the appropriate price,in the right place and time, while using the most fitting promotion. ( Marketing Theory 1995.) The product, price, place, and promotion all are of uttermost importance in a business, since all businesses must complete all of these activities, including advertising agencies and research firms, everybody in the business world should understand the marketing mix.

    Read More

  • Compare And Contrast The 4p Marketing Approach

    710 Words  | 2 Pages

    “In 1960, McCarthy expanded what Neil Borden had previously coined the Marketing Mix [1] (now often associated with the "4 Ps") as 4 controllable variables the company puts together to satisfy a target market: product, price, place and promotion.[2]”

    Read More

  • Marketing Strategies of an Ice Cream Firm

    6747 Words  | 14 Pages

    · The Right Marketing Mix – Is the product right?, Is it sold in the

    Read More

More about Aspects and Definition of Marketing

Open Document