Marketing Strategy

Marketing can be seen as an effective way to communicate the value and purposes of a product or service to customers and consumers; for the primary purpose of selling that product or service. However, there are many different types of strategies that dissipates uniquely into different the ranges of the marketing spectrum. The purpose of this research paper is to define marketing strategy, briefly understand how to create a marketing strategy, and analyzing the different types of marketing strategies at various business levels. Marketing strategy is defined as the results of a thorough market analysis, which combines all of a firm’s or company’s goals into one comprehensive plan. An effective marketing strategy must be drawn from the fundamental research of the markets it resides in; focusing on the correct product mix in order to fully potentially profit at the highest possibility. In today’s society, the marketing concept can be seen as the philosophy in which firms analyze the needs of their customers and create decisions in which to satisfy those needs.

There are different ways to creating a marketing strategy; however, at the beginning of it all a firm needs to understand the various factors within and surrounding their primary objection. These factors must be taken into consideration even before reaching out to the consumers. Understanding the environments are the core principles in which a marketing strategy can be determine by. There are two environmental factors regarding this principle: the internal and external environments of marketing. The internal environmental factors of marketing is comprise of the all the activities inside the marketing firm. Within the marketing firm there are a variety of factors which will det...

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Works Cited

Subhash C. Jain, (1994) “Marketing planning and Strategy”. Prentice Hall International

Kotler, Philip, and Kevin Lane Keller (2006) “Marketing Management”. Upper Saddle River, New Jersey: Pearson, Prentice Hall.

Liisa Valikangas, Uolevi Lehtinen, (1994) "Strategic Types of Services and International Marketing", International Journal of Service Industry Management, Vol. 5 Iss: 2

Roger Brooksbank, (1994) "The Anatomy of Marketing Positioning Strategy", Marketing Intelligence & Planning, Vol. 12 Iss: 4

John F. Tanner, Mary Anne Raymond “Principles of Marketing”, Clemson University

The Marketing Concept. Retrieved from: http://www.netmba.com/marketing/concept/

The Six external environmental forces that can influence your business. Retrieved from: http://mymarketingnotebook.blogspot.com/2012/11/the-six-6-external-environmental-forces.html