Apple Inc.

2375 Words5 Pages

Apple: An Introduction Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry. However the operations have been largely based in the United States and in times of recession any organization needs to focus on economies of scale and thus focus on growth opportunities like Diversification and Market Development. This report will illustrate new market entry strategies for Apple for entering Australia. Apple: Marketing Strategies Marketing strategies are based on the 4 P’s or Product, Price, Promotion and Place or Distribution Channel. This section will briefly look into the Product and Pricing strategy of Apple and will illustrate various factors how it has been capable of sustaining competitive advantages in times of extreme competition. Product Strategies The product constitutes of two major aspects which are tangible and intangible in nature. The tangible part is the product and the packaging and the intangible part constitutes of factors like installation services, warranties, credit etc. In case of Apple Products the tangible part or the product and the packaging are best in class. Apple is into deep market research and considers the varying taste of the consumer and designs and innovates the products accordingly. The IPhones or the IPODS are ... ... middle of paper ... ... organizational structure that needs to be maintained for its operations in Australia. As the suggestion has been of total ownership thus span of control is needed and these factors have been discussed in this report to illustrate how effective the organization can be in Australia. References Aaker, D., (2010). Strategic Market Management: Global Perspectives, 6th Edition. Mosby Yearbook: Bolton. Baker, M., (2007), Marketing strategy and management, 6th Edition, Mosby Yearbook: Bolton. Graham, H., (2008), Marketing strategy and competitive positioning. 7th Ed. Daw Books: Germany. Kohtler, P., (2009), Strategic Brand Management, 6th edition, Japan: Kigyokaikei. Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA Lane, K.,(2008), Strategic Brand Management, 9th edition. How To Books Ltd: United Kingdoms

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