Questions and Answers: The Apple of Your iPhone, iPad, Ipod

874 Words2 Pages
bulb-icon

Recommended: Iphone compare and contrast android

5 Questions and Answers About The Apple Company Question 1

To regain its market share after the year 2011, Apple had to use the one of the Porter’s four competitiveness strategies – the differentiation strategy. The differentiation strategy used by Apple involved making Apple products that are superior or more attractive as compared to those of competitors (Porter, 2008). This strategy was highly dependent on the nature of the industry and the products and services that were available in the market. To execute this differentiation strategy, Apple invested in research & development (R&D) and innovation. This was to ensure that the company could deliver products that are more superior to those of competitors – Apple products are high-quality and superior to others.

Perhaps, this strategy can be demonstrated by looking at the iPod, iPhone and the iPad. All these Apple products are top quality devices and they combine innovation, imagination and design excellence to deliver fun and exciting devices for customers. The engineering excellence in Apple devices provides a wonderful customer experience that inspires customer loyalty. Definitely, these products are superior to others available in the market. In fact, Kroenke (2014) noted that the iPhones’ ability to rotate pictures when the phone is ...

... middle of paper ...

...lity in the near future is questionable. Without the qualities of Steve Jobs at the helm of leadership in Apple, I think that the company will not be very successful in the future. This can be demonstrated by the slow or gradual capture of the smart phone market by Samsung with their Samsung S3, S4 and S5 devices which have already eaten away the iPhone market share (Chaston, 2012). I believe that the leadership and strategic foresight of Steve Jobs was too important to Apple that his death rocked the very foundation of the company.

References

Chaston, I. (2012). Strategy for Sustainable Competitive Advantage: Surviving Declining Demand and China's Global Development. Routledge.

Kroenke, D. (2014). Experiencing MIS. Pearson Education, Limited.

Porter, M. E. (2008). Competitive Advantage: Creating and Sustaining Superior Performance. Simon and Schuster.

Show More
Related

  • Apple Inc.

    2375 Words  | 5 Pages

    Marketing strategies are based on the 4 P’s or Product, Price, Promotion and Place or Distribution Channel. This section will briefly look into the Product and Pricing strategy of Apple and will illustrate various factors how it has been capable of sustaining competitive advantages in times of extreme competition.

    Read More

  • iPhones in Today's Society

    1411 Words  | 3 Pages

    In June of 2007, the first iPhone was released, revolutionizing our way of living. For the past seven years, it has been known worldwide as one of the top smartphones. Since then, we have become reliant on mobile devices and technology in general making them a necessity for everyday life. The iPhone has further influenced our lifestyle due to its advanced and convenient features. Using the iPhone’s capabilities as the basis, this paper will explore the impact on our society from the use of, and dependence on iPhones. It will further analyze if these outcomes are in fact positive. The iPhone has become substantial in how we function, creating a significant change in our culture. Since iPhones do influence our lives, it is important to interpret how it is accomplished.

    Read More

  • Top Competitors in The Personal Computer Industry

    1477 Words  | 3 Pages

    From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...

    Read More

  • Business Analysis: Apple - Value Proposition and Culture

    1039 Words  | 3 Pages

    Apple doesn't just sell functional benefits for today; it is selling the excitement of a product that would change the future. Apple’s advertising creates emotional triggers such as consumers’ desire to belong to a larger gro... ... middle of paper ... ... shed these devices with added features and improvements. However, they are still the same basic devices.

    Read More

  • Apple Case Analysis Paper

    1594 Words  | 4 Pages

    Cutting costs by competitors is the most logical way for competitors to be more competitive in the market. By cutting costs, there are more profits to be made and to gain market share by offering lower cost substitute products. The industry is flooded by competition, but no other competitor of Apple really focuses on creating great technical upport or brand loyalty. (Elliot, 2014)Apple’s primary focus is to develop innovative products and create a unique product that consumers can depend on the being the most highly anticipated technological device while offering great service and support for these new products. Apple uses business model innovation which introduces new products that are compatible with each other such as iTunes and the iPhone or ipod. This has proven to be a very effective business model and competitors are trying to replicate the same model to their advantage. (Jakab, 2015) By being an innovator and first mover on this type of technology, it gave Apple the competitive advantage in the market. In order for competitors to be more effective in the industry, they must attempt to gain customer loyalty and offer a simliar business strategy to that of Apple if they are to be the industry

    Read More

  • Apple's History

    1144 Words  | 3 Pages

    Apple in the recent years had developed a competitive advantage in their market. A competitive advantage implies the creation of a unique advantage over competitors (Heizer & Render, 2011). One way Apple competes is on differentiation, or distinguishing the offerings of an organization in a way that the customer perceives as adding value (Heizer & Render, 2011). Another way Apple has created a competitive advantage is through experience differentiation, or engaging a customer with a product through imaginative use of the five senses so the customer experiences the product (Heizer & Render, 2011). Through differentiation, Apple has created a true competitive advantage over many of their competitors.

    Read More

  • Apple Brand Audit Analysis

    3224 Words  | 7 Pages

    The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.

    Read More

  • Apple's Organizational Change Management Plan

    735 Words  | 2 Pages

    Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation

    Read More

  • Business Analysis: Pepsico And Apple

    717 Words  | 2 Pages

    is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal

    Read More

  • Apple And The Globalization Of Apple's Business Strategy

    1453 Words  | 3 Pages

    This generic strategy focuses on key features that differentiate the company and its products from competitors. Through the broad differentiation generic strategy, Apple stands out in the market. For example, emphasis on elegant design combined user-friendliness and high-end branding effectively differentiate the company. The broad differentiation generic strategy means that Apple always aims to set itself apart from competitors not by price but by other key features beneficial to customers. These key features include seamless connectivity among devices and cutting-edge aesthetics in design. The firm’s products are designed for everyone, thereby supporting a broad market reach. For example, Apple reaches to individuals and business organizations through the iMac product line. In this way, the generic strategy of broad differentiation supports the company in maintaining its leadership and position as a high-end and high-value business (Meyer,

    Read More

  • Apple Management Strategy Essay

    901 Words  | 2 Pages

    Apple can adopt the strategy to portray a picture of a not so conducive less profitable market, which could discourage new entrants from picking that path as they will be demotivated by the low return on investment resulting from low profitability levels. In order for apple to create a niche for t numerous products, it needs to adopt and implement such bold strategies of defense to protect their interests and continue to be profitable and successful (Ideavist, 2011). Entry of a new company into the technology sector would spell doom for most companies already struggling for market share as better priced and reliable products could imply consumers would shift their preference to the new entrant leading to a negative volume of sales stir for most already established companies. Another strategy that could be employed as part of Apple’s defense could be the pre-entry strategies that make it even harder for new entrants to compete and enter into the sector and this involve continuous improvement for their products, covering

    Read More

  • Swot Analysis Of Apple

    1165 Words  | 3 Pages

    Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.

    Read More

  • Marketing And Competitive Strategy: Motorola's Marketing Strategy

    737 Words  | 2 Pages

    Recently, Motorola, the past mobile phone giant launched a marketing campaign that urged the loyal customers of Apple to buy its Moto Z instead of upgrading their IPhones to the 7 version (Kulp). Motorola designs Moto Z as the comparative object of IPhone so that it can provide the great innovation – the Moto Mods to its target audiences. The Moto Mods are the accessories of Moto Z including a projector, a speaker and a power pack that significantly attract the buying attention of Apple 's fans (Linaria). Accordingly, this marketing campaign can be identified as the differentiation strategy and a competitive strategy to highlight the product quality and innovation against the leading company of Apple in the mobile phone market. However, it

    Read More

  • Annotated Bibliography for Samsung's Outlook

    921 Words  | 2 Pages

    This web exclusive source addresses which company is better in certain categories such as leadership, branding, design, user’s experience, and growth. Overall Samsung and Apple have a neck-and-neck tie, but Samsung leads in leadership, customer’s satisfaction, and profit and growth. This information provides my argument with the strengths and weaknesses that the two companies differ from each other and by stating Samsung’s better features it offers a greater image than Apple. The audience can also benefit from this by being more informed about the companies and to show that Samsung is better in categories that customers look into.

    Read More

  • Swot Analysis Of Asus

    1286 Words  | 3 Pages

    In a technology industry the fundamental element contributing to brand’s success is innovation. Most of the smart phone

    Read More

More about Questions and Answers: The Apple of Your iPhone, iPad, Ipod

Open Document