Apple brand audit In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004). A. BACKGROUND History The history of Apple began thirty years ago, when the two friends, Steve Jobs and Steve Wozniak decided to found their own company for the production and release of computers. The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success. Brand Image Meticulously crafted image of Apple products as a unique and unrepeatable product contributed to the fact that it has become almost a cult object. In 2011, according to the rating of research agency Millward Brown, Apple TM has become the most expensive brand in the world, which has been estimated at 153.3 billion dollars. Brand Communication Strategy Apple probably has the world 's best PR department. This is especially significant during the development and launch of new products, because in any technological company cannot call such a resonance with their innovations. Before the first time users are be able to see the new Apple product and touch it, the company carefully plans all its public appearances and mentions of it, leak control, organizes briefings for journalists privileged, closed the presentation that can be accessed by invitation only, and finally, it organizes early testing for pre-screened positive-minded members of the media. Nothing ride, on the rare occasions when Apple does not control the initial promise, it corrects this by using its powers to bring elaborate answers
This position paper will discuss the Apple’s identifying mark, and if it is possibly in danger succeeding the passing of Steve Jobs. According to Burrows and Satariano (2002) article and “Can Phil Schiller keep Apple cool” Burrow and Satariano stated that Jobs career and reputation was founded on new ideas, desires, instinct as well as trust. However, since Steve Jobs passing and Schiller’s takeover new advertising has been viewed as a travesty, besides Schiller being looked upon as a governing individual. Nevertheless, how is it affecting its advertising campaign and new products? Is Schiller responsible, or is it due to the market being saturated with other brands that are similar to Apple’s product line?
Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’
In 1976, Apple was just an idea being made in a garage by Steve Wozniak and the well-known owner of Apple, Steven Jobs. The two were college drop-outs and were looked at as outcasts. The first invention that Apple introduced was the Apple I. On April 1, 1976 Apple computer was made a reality (Glen). The company did not take off until 1977, when Apple introduced the Apple II. The Apple II was the first personal computer to have plastic casing and color graphics (Glen). Then in early 1978, the Apple Disk II was invented. It was Apple’s most inexpensive product of the time and had easy to use floppy disk (Glen). By 1980, the Apple III had been invented and the sales were increasing and so was the company. Apple had several of thousand employees and managers and had developed many investors. Fast forward twenty-one years to 2001, when Apple made the iPod. From there Apple grew like wildfire, with the invention of the iPhone in 2007 and many version...
In 1976 college dropouts Steve Jobs, Steve Wozniak, assisted by Ron Wayne embarked on a path to start a tech company that would create new innovative products by connecting people all over the world. This company came to be known as Apple Computers which has become a global leader in Technology and cultural innovation. The rise of Apple computers did not come easy and along with the major success obtained their failures have not gone without notice. Yet, through the joy of success and the agony of defeat, Apple has continued to reinvent its brand over four decades.
Apple’s brand is worth $145.3 billion dollars (Badenhousen, 2015). The company was the top brand on Forbes’ list of the World’s Most Valuable Brands for a fifth straight time in 2015. Apple is worth two times as much as any other company on the entire planet, but spends only a little over a billion dollars a year on advertising which is a third of what some other electronics companies spend (Badenhousen, 2015). The company relies on its loyal following of fans to promote its products. In the past 15 years, Apple has revolutionized four electronic industries, iPhone, iPad, iPod, and iTunes (Badenhousen, 2015).
The topic that I will writing about is about the company of Apple and how it is a great company. I will also be talking how Apples is a utilitarian company and makes products that makes the consumers happy. Apple is one of the many electronics company that make computers, tablets, phones and iPod. Apple was a company that was founded by Steve Jobs, a college drop out on April 1, 1976. In this essay I will be discussing how Apples products make consumers happy, the philosophy of apple and how apple also makes people angry.
Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites.
In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010).
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.