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Application of ethical theory in business
Ethical theories and their application in business
Application of ethical theory in business
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The topic that I will writing about is about the company of Apple and how it is a great company. I will also be talking how Apples is a utilitarian company and makes products that makes the consumers happy. Apple is one of the many electronics company that make computers, tablets, phones and iPod. Apple was a company that was founded by Steve Jobs, a college drop out on April 1, 1976. In this essay I will be discussing how Apples products make consumers happy, the philosophy of apple and how apple also makes people angry. Apple is one of the world’s greatest tech company and has its products sold in many countries. Apple makes about 34 percent of iPhone sales in America while compared to Android sales which is about 20 percent (Tung). …show more content…
I believe that Apple is a Utilitarianism company because of how Apple makes their products user friendly and make people feel good about their products. Utilitarianism is one of the pretty well known moral theories. Utilitarianism is under the idea of Consequentialism which the view that is all about making the right kinds of overall consequences. Utilitarianism was from 2 philosophers, John Stuart Mill and Jeremy Bentham who were great examples of consequentialism. Utilitarianism means that his purpose of morality is to make life better by increasing the amount of good things such as happiness and pleasure in the world and lowering the amount of bad things such as unhappiness and pain. The two most important Utilitarianism are John Stuart Mill and Jeremy Bentham because they had made a huge impact on the philosophy’s of moral theory, their approaches on economics, social policy and political. Utilitarianism is the choices that people make that is right and makes the overall everyone happy. Utilitarian’s believe that people should choose the option that maximizes utility for example the action that creates the most amount of good. Utilitarianism is thought to be a simple theory because it only has one evaluating principle, act on what makes the best
Apple has transformed from a computer genius to a powerhouse of all technology. “Jobs’ genius was in impressing his visions upon people,” and with each new advice the amazement of Apple followers strengthened (“Apple Computers”). Apple has created an illusion of a perfect society. With greater, more advanced technology, people believe that the world can only continue getting better. Customers have bought so mentally into Apples mission that they cringe at seeing someone using another device brand. Not only does Apple create an easier way to get everyday tasks complete, they make it look good too, “Jobs played a directive role at Apple in the development of products that were both elegant and tasteful” (“Apple llc Computer”). In today’s society the people are brainwashed by advancements which portray nothing less than a picture-perfect society, a
The aim of utilitarianism in general is optimal happiness, which is the only intrinsic good according to Mill. More specifically, act and rule utilitarianism differ in the manner in which they asses what will yield the greatest amount of happiness. Often, one of the objections to utilitarianism is that it is overly demanding. However, this objection that the utilitarian view is too demanding is fitting for both forms of utilitarianism, according to the Fundamentals of Ethics. In the following, I will address why utilitarianism is habitually seen as overly demanding, and I will provide a defense of utilitarianism contrary to these objections.
Utilitarianism is zdefined, as the right way to act is one that maximizes your happiness, (pleasure and happiness is the absence of pain) while the wrong way is one that produces the opposite i.e. pain. Unhappiness here is defined as pain or the opposite of happiness. This is the basis of utilitarianism or what Mill calls the “greatest happiness principle” and it is the best ethical theory by which humans should follow. The argument for the above is as follows
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Apple company consumers connect with the actual model quite totally. Duplicate acquisitions are widespread. They feel an extremely powerful addition for the model as it portrays an extremely distinct graphic. It helps make them feel that they are moving using the transforming movements given that they unique a good Apple company product or service. Quite a few Apple company customers occasionally look at the Apple company product or service the most liked property or perhaps state they really like the actual model given that they acquire quite mounted on that. Apple company features made itself to become a model how the consumer will surely have the pleased in addition to ongoing relation using. The Apple company practical knowledge has produced more deeply attitudinal ad...
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California is a multinational technology giant. Developing, designing creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems which transfers and sync on all apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of deceives and programs that are not only visually cool but also easy to use and makes my life easier. Apple is significant to me since my Blackberry crashed twice (I lost everything), Apple’s Icloud stores all your information in one step in the cloud. Imagine the world
Apple uses a app called the app store. This has thousands of apps that people can purchase. These are made and designed by people. The only thing with apple is that you can only purchase apps on the apps store. When people start talking about android there are many different phones and devices that a person can use. For instance someone can buy the galaxy s6. This phone runs on android 5.0! This is the latest software that has come out. Whenever you buy an android phone they use only android. These devices can run both systems. Android has there own app store that they use. Android is more complex. You can design android to the way you like it. People who want a device that you can customise use android. Android is more for the advanced phone geeks. Apple is more simpler for people to understand and use. The samsung galaxy s6 has a lot of cool features. There 's a camera With 5-megapixel front and 16-megapixel back cameras that can launch in just 0.7 seconds, capturing moments the moment they happen is as simple as point, click, snap. And thanks to an f1.9 aperture, even low light party shots will look as amazing as you remember(Galaxy S6). This phone is Protected by the very latest Gorilla
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
When it comes to smart phone market share in the United States, Apple still trails Android by almost 10%. But if you are to break out the market share figures then you will notice that IPhone reigns supreme by a very wide margin. According to a lot of recent data compiled by ComScore, Phone’s share of the United States smartphone market now is about 43.6%, followed by Samsung which is at 27.6%. Apples market has increased by 4% almost every year, while Samsung has been dropping by 4% almost every year. Although Apple is doing a bit better than Samsung overall, Samsung is still topping Apple with their Android. During the second quarter of 2015 Samsung took a 21.7 percent of the global smartphone market, with shipments 73.2 million units. A reason I feel Samsung is doing much greater then apple right now is their ability to have all these different features, which not only add modern things to their phone but also longevity. With the three new water proof phones that Samsung has come out with Apple has yet to release their first
I see utilitarianism as a powerful and persuasive approach to ethics in philosophy. There are varieties of views discussed but utilitarianism is generally held to be the view that the morally correct action is the action that produces the most good. In its simplest form it is maximizing pleasure while minimizing pain. There are a few ways to think about this claim. One good way to think about is that this theory is a form of consequentialism. The right action is understood basically in terms of consequences produced. The utilitarian view is one thought to maximize the overall good; that good being the good of others as well as the good of ones self. Utilitarianism is also not partial. Everybody 's happiness counts the same. This version of the good is one that must maximize the good for everyone. My good counts just the same as anyone else 's good.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.