Apple Success: The Apple's Success Story

The Apple's Success Story

Success is the result of very long travel to objective but in right drection and right speed. Every successful person or entity knows how much effort is required and sometimes a minor slip can throw you miles away but that would be a big tragedy. However here we are talking about Apple that has achieved success through ingenuity and decades of hard work.

Apple Inc. Founded by Steve Jobs, Ronald Wayne, Steve Wozniak in April 1, 1976, is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.

Currently it is headed by CEO, Tim Cook

It has many subsidiary companies; Apple Store,

Wozniak built both the computers and Jobs took the responsibility of marketing side.

The Apple II earned the company handsome revenue until the mid 1980s though the hardware remained largely the same. Later Apple attempted Apple III and the Apple Lisa which failed.

However later there have been series of events and happening leading the company through many ups and downs.

Why apple is so successful

There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981. Here we try to enlist the reaons why Apple is the best or one of the best companies in the world.

1. Apple creators feel a personal need for thir products

Generally the goal to make products is focused on technology first, the need of such products is weighed after but Apple’s approach is not to serve the technology but it is to serve the need and engineers actually make them for themselves. It gives them a real feeling of need and a need to make the product. It has to be something that they personally couldn’t live

Apple keeps product SKUs simple, the salespeople inside the stores have the in depth knowledge of the products. Just think that when you enter an Apple store and one of the sales staff greets you, you’re not asked, “How can I help you?” Rather they ask, “What would you like to do today?” They satisfy you by going to the heart of any technology user’s question, any question related to the technologyand the user is interested in.

5. Apple only makes a product if Apple can do it better

Apple normally doesn’t invent a new product or product category. Sure, the company did invent the first commercial PC with the Apple II,

They do not believe in inventing things but reinvent and make existig thigs better. Apple did not invent the MP3 player but reinvented it and made it better. Apple did not invent the smart phone; they reinvented it and made it better. And Apple did not invent the tablet; Apple reinvented it and made it better.

As Apple designer Jonathan Ive said recently, “.......... If we can’t make something that is better, we won’t do it.”

6. Apple stays at least two years ahead of its