Apple's Business Strategy In The Apple Company

There are a range of different factors which impact on an organisation’s business and its HR function. Strategies allow companies to get a direction and scope of an organisation for the long term, having long term goals is advantageous for the organisations because it allows a company to gather resources within a challenging environment and actively meet the needs of markets, surpass the competition and fulfil the expectations of stake holders.
• Corporate strategy
Apples business strategy can be specified as a unique product with unique design and functionality. Overall purpose and scope of the business to meet stakeholder’s expectations, apples business strategy includes “building and expanding its own retail and online stores and its third-party distribution network to effectively reach more customers and provide them with a high-quality sales and post-sales support experience.” (Research methodology: 2016) apple continues to

Every year business cooperates have to make strategic decisions about the choice of products , the demanding needs of customers, employees, stakeholders and also recruit specialist as an advantage to create new opportunities. The important factor here is that Apple has competitive advantage internally and the company is able to develop specialist and innovative staff who would look at ways of creating additional innovative features to keep up with high demands. The challenge is to keep up with demands for long-term demands, specifically in ensuring the products are unique and are not compromising its competitive advantage. Apple’s strategy could illustrate the application of frameworks such as SWOT and PESTLE to analyse the company’s values in areas such as social, environment, political, economic, legal and ethical values to carry out a leading organisational structure and thus employing a marketing strategy and the issues of organisations social