Apple Inc. Financial Analysis Case Study

Apple Inc.’s Financial Analysis case study will cover the nine-step assessment process to evaluate the company’s future financial health. The nine-step evaluation process will entail the following: 1) Fundamental analysis covers objectives, plan of action, market, competing technology, and governing and operational traits, 2) Fundamental analysis-revenue direction, 3) Investments to support the firm’s entities action plan, 4) Forthcoming profit and competitive accomplishment, 5) Forthcoming external financial requirements, 6) Accessibility to direct at sources of external finance, 7) Sustainability of the 3-5 year plan, 8) Strain examination beneath scenarios of calamity, and 9) Present financial plan (State University, 2013). The fundamental analysis will be explained primarily in the next section.

Fundamental Analysis

Apple Inc.’s fundamental analysis includes objective, plan of action, market, and competing technology, and its governmental and operational traits which will be discussed in this section. They are as follows:

Objective: According to Jonathan Ive, Senior Vice President of Apple’s industrial design, Apple’s goal is to make the employees at Apple excited about creating terrific products. Steve Jobs believed that if Apple made great products the revenue would come automatically (McEntegart, 2012).

Plan of Action: Apple’ main philosophy is to continue to have creative ways of thinking, have a business model of direct sales, provide customer services, and provide Apple named products (Jinjin, 2013). The business is dedicated to bringing about the most excellent user involvement to its clients via its ingenious software, hardware, and service delivery. Apple’s plan of action advantage is that it has a par...

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Tyrsina, R. (2013). [Graph illustration of Apple’s revenue from 2007 to 2010]. Apple and its

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http://techpp.com/2011/03/29/apple-and-its-financial-future-where-will-it-be-in-10-

years/

Wikinvest. (2010). [Apple’s operational, purchasing, assets, and other obligations ranging from

one to five years.]. Off-Balance Sheet Arrangements and Contractual Obligations.

Retrieved on November 22, 2013 from http://www.wikinvest.com/stock/Apple_

(AAPL)/Offbalance_Sheet_Arrangements_ Contractual_ Obligations

Wikinvest. (2010). Off-Balance Sheet Arrangements and Contractual Obligations. Retrieved

from http://www.wikinvest.com/stock/Apple_(AAPL)/Offbalance_Sheet_Arrangements_

Contractual_Obligations