SWOT Analysis Apple has grown remarkably into an information technology giant at a staggering pace. A careful SWOT analysis reveals what Apple has achieved and how it can continue growing and succeeding in its complex and fast-paced market. Apple benefits from excellent brand recognition and a stellar reputation. Apple’s reputation attracts new customers and its performance retains existing customers, making its brand a valuable strength. Also, Apple profits from being a vertically integrated company, which allows it to control many elements in relation to its products, like the processor, hardware and software designs, operating system, and cloud services. It ensures that customers stay within their brand for all their technological …show more content…
Apple currently has $160 billion in cash available, twice as much as the US government. Since 2014, Apple has acquired 59 companies, in which most of them were successfully integrated into projects that Apple was already working on. Instead of investing large amounts of time and money into beginning new projects, Apple can afford to buy other fast-growing, innovative companies that can speed up their innovation and entrance into new technology sectors. Apple also has great room for growth with its recent entrance into the mobile payments market. Payments by mobile phone are quickly displacing card transactions as a safer, easier alternative. Apple can take advantage of this fact with its mobile payment service, Apple Pay, and generate even more profits. Another opportunity for Apple is to cater to quickly emerging markets such as China and India by creating a more affordable line of products. This could open up an enormous new market for Apple products and lead to tremendous growth for the …show more content…
Consumers in India are incredibly price conscious, and Apple recognized that people were not going to go out and spend upwards towards six hundred American dollars, especially when many of them are investing in this kind of technology for the first time. Again, Apple chose to not make a product exclusively for India to cater to the cost conscious consumers. Instead, they have chosen to emphasize the iPhone 4, which they are able to sell more inexpensively because of the fact that factory infrastructure is already developed and the prices for the phones components have actually decreased. As a result, Apple has created a sustainable strategy that allows them to satisfy demands in foreign markets without having to tailor their
Product Differentiation: Apple has been able to differentiate its products by offering innovative products that is almost perfect. “ Apple has developed some of the world’s most daring technology”. The company has been able to provide unique products that is way ahead the curve compared to its competitors’. Apple has successfully increased the demand of its products through product differentiation, the uniqueness of its products has always drawn the attention of consumers. By focusing on a particular set of consumers who are willing to pay more has enhanced the company’s premium pricing strategy which is also a stands to be a differentiator. Product design is a major factor that has enhanced all Apple’s products to be different, when the company introduced its iPod, iPhone and iPad no other similar product could match up with the features of these
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network
Apple is one of the largest and most powerful technology companies around the world, and one of the best example of the electronic product that gives the value for the technological field that we start living in since the Iphone was born. Apple has the market value to make it the largest private company in the world, and we all know its distinctive products and unique devices of iPhone and iPad as well as MacBook and private operating system, and Apple consider the world's ninth-largest company by revenue
Apple is a multinational cooperation renowned for designing, developing and selling consumer electronics and software. Apple is one of the largest revenue making companies in the world. Apple has a competitive advantage over companies such as Samsung, Blackberry and Sony in mobile phones and tablet markets. Apple gains its competitive advantage through differentiating their products and services as well as achieving cost leadership.
Overall, Apple has a strong strategic advantage in these industries currently. While these advantages are important, they are not sustainable due to the efforts of R&D of other companies and the thought that consumer electronics are becoming more of a commodity for consumers as opposed to luxury goods. If Apple does not work to maintain high barriers to entry through their powerful knowledge base and keeping the market growing rapidly by introducing more niche products, they can expect their rivals to catch up with them technologically and potentially pass them because of their larger financial ability to market their products.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Apple’s SWOT analysis includes strengths that adhere to its great success; such strength is Apple’s marketing and advertising campaigns. Apple incorporates its products to portray a sleek, new, cool, the latest, and must-have technology image to its consumers. Our customer loyalty allows us to continue growing as a corporation and increases our already well-established brand awareness and reputation. Our strong financial performance is an outcome of our internal strengths highlighted. Apple’s weaknesses include, but are not limited to our patent infringements, defects that occur in our products, our declining market share, as well as our incompatibility with other os devices. Realizing our weaknesses allows us to develop goals that will correct these areas we currently need work on. The opportunities of our external environment; such as the ...
Apple is a leader within its industry. In order to retain their current customer base and attract new ones, they have designed a marketing mix that will appeal to the market:
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
The iPhone is one of the world's bestselling smartphones, but it could probably win more market share if its price fell. However, It must find the right balance price and quality as it attempts to do so to become more accessible.
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
The reason why Apple has been so successful is the fact that the company creates high quality, stylish and sophisticated products by paying close attention to details. Apple products are seen as an indicator of high social status symbol and company has a huge number of followers. Apple entered the market when no other company paid attention to design of products, like phones and laptops. The market timing was perfect. While other companies were focusing on creating products by using the best technology that they can get their hands on, Apple paid close attention to details that are almost least important to other companies while creating new products. I am not sure that the company focuses on creating products that people actually need, but the company actually comes up with great products and tells people what they actually want. This want then translates into a need for the consumers. No other company has the guts to do that. It is like the engineers creating the products, actually make them for themselves. The products are user-centric and the company places all its efforts in ensuring that the products are easy to use, in order to deliver a great user experience. The products are easy to understand and learn.