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Challenge of developing strategy
Customer orientation market orientation
Challenges to strategy implementation
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Apple is one of the leading company dealing with technologies and is a type of company that innovates more often than any other companies in the same industry. We can call it luck that Apple is successfully, but the reality is that it has a very innovated and unique planning process. Its planning process consists mostly of focusing on a limited number of products that customers would be interested, like it is mentioned that Apple takes into consideration what “staffs’ friends and relative think about Apply product and how it can be improved.: (Case Study, pg.1) I would say Apple has a much defined goal/mission, which is shaping a name in the industry, and directing its product planning and conception to lead to industry. From the case study, it is crystal clear that Apple focuses more on innovation than anything else. Apple also “reviews its plans every week, on Mondays to review the product they are working on, to make sure that all the issues are addressed.” (Case Study, pg. 2) I would say Apple uses tactical planning, which is short term for actions and plans. For example, Apple does not take a lot of time to plan a product and by meeting every week shows that they want results and actions quick. Apple also uses operational, by setting a specific direction for the …show more content…
Prospector because Apple focuses on inventing and creating new technologies rather than copying from others or waiting for a competitor to invent something new to think about a new product. I would tend to say that Apple also take a lot of risk (which is a characteristic of prospector strategy) in venturing in new areas without in depth research. An example mentioned in the case study is that Apple “created iPhone which is a combination of an operating system with a mobile phone. No one thinks about doing such things before.” (Case Study, pg. 1) Since iPhone was launched, other competitor followed along Apple and adapted to their
In today 's era, there are a lot of companies that provide services all around the world that benefit everyone. Some of those companies provide only internet, while others provide that and/or the device used with the internet. One of the most popular companies that exists as of today is the Apple Company. The Apple Company was founded back in 1976 and its main thing was to create and produce computers and other electronics such as music players, cellular phones, and other merchandises. But the company became quite known, and as of today, it sells from just phone cases to televisions.
Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’
It is evident that people have different and unique desires when it comes to career interests. Therefore, this desire is the driving motive for people in their career growth and development. Perhaps, the first step towards selecting a satisfying career is to find out the things that are exciting and a source of joy. I have always found business management an interesting career option because my ultimate objective is to become among the leading businesspersons. Business management involves dealing with various kinds of people and a lot of strategic decision-making, which are the two major important attributes of a business person (O'Grady, 2009). Business management career is an interesting career, because it is one of the ways that an individual can become their own boss through establishing a business and seeing it through to success. In this particular research, my focus was based on Apple Inc (Hitt, Hoskisson & Ireland, 2013). It is one of the leading companies in the mobile phones and computer industry. Its success is accredited to the manner in which management has been handled within the company.
As per Henry Mintzberg, former president of the Strategic Management Society, “strategy cannot be planned because planning is about analysis and strategy is about synthesis. Strategic planning involves a structure or framework, a set of procedures both formal and informal, and of course content. Beyond these basic elements, the underlying assumptions about strategic planning are that the future can be anticipated, forecasted, managed or even controlled, and that the best way to do so is to have a formal and integrated plan about it in place. The process of planning itself may turn out to be more important than the results, and that process requires both analysis and synthesis. Planning simply introduces a formal “discipline” for conducting long-term thinking about an institution, and for recognizing opportunities in and for minimizing risks from the external and internal environments.
Plan of Action: Apple’ main philosophy is to continue to have creative ways of thinking, have a business model of direct sales, provide customer services, and provide Apple named products (Jinjin, 2013). The business is dedicated to bringing about the most excellent user involvement to its clients via its ingenious software, hardware, and service delivery. Apple’s plan of action advantage is that it has a par...
The Apple logo was derived from the biblical story of Adam and Eve. Moreover, the bitten apple represents the fruit from the Tree of Knowledge. Therefore, the Apple logo symbolizes knowledge (Redding, 2014).
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to the general market, revolutionizing the computer market. In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008). SWOT Analysis of Apple, Inc. Strengths (Competitive Advantage)
Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation
Strategic planning consist of four steps starting from defining the company’s mission. When talking about a mission were talking about a certain phrase or slogan for say, that is intended to draw attention to customers and make them want to be even more loyal to the company. For example Walmart says, “Save money. Live Better”. Therefore, Walmart’s mission would be to let people know that they have low prices all day every day, insinuating that their products are affordable for everyone. This is a good mission because it gets the majority of the people in this world to want to go out and save money on their everyday necessities and even luxuries. The second step would be to set certain objectives and goals for the company as well. For example, CVS did use “Health is everything” as their mission and this didn’t just set out for a name it became a goal as well. Sooner or later you must set goals on your mission to understand the level that you need to get to and reach. Another example of a goal that I believe CVS set was to start selling healthier products. In the chapter it says that CVS stopped selling tobacco and other products that
Apple can adopt the strategy to portray a picture of a not so conducive less profitable market, which could discourage new entrants from picking that path as they will be demotivated by the low return on investment resulting from low profitability levels. In order for apple to create a niche for t numerous products, it needs to adopt and implement such bold strategies of defense to protect their interests and continue to be profitable and successful (Ideavist, 2011). Entry of a new company into the technology sector would spell doom for most companies already struggling for market share as better priced and reliable products could imply consumers would shift their preference to the new entrant leading to a negative volume of sales stir for most already established companies. Another strategy that could be employed as part of Apple’s defense could be the pre-entry strategies that make it even harder for new entrants to compete and enter into the sector and this involve continuous improvement for their products, covering
What is product? Product can be anything, tangible and intangible. Product is anything that the company can offer to the consumer. Apple’s products are the best of service in the market. From computer to smartphone to tablet computer, today customer believe that if they get the apple product. Even that price is high also worth it. Apple products are usually high quality, so in some case that is the best of available device for customer. However, it is not perfect, many customers leave for a series of problems, so they deeply hurt.
A diversified company has two levels of strategy: business unit (or competitive) strategy and corporate (or companywide) strategy. Competitive strategy concerns how to create competitive advantage in each of the businesses in which a company competes. Corporate strategy concerns two different questions: what businesses the corporation should be in and how the corporate office should manage the array of business units.
Success is the result of very long travel to objective but in right drection and right speed. Every successful person or entity knows how much effort is required and sometimes a minor slip can throw you miles away but that would be a big tragedy. However here we are talking about Apple that has achieved success through ingenuity and decades of hard work.
What is strategic management? In this study we will view what a manager’s role is and the development of strategic management has an affect on their companies performance. We will examine strategic management, what the benefits and problems are when utilizing strategic management, and how to implement strategic management in the company.