Compare And Contrast The 4p Marketing Approach

Prepare an essay comparing and contrasting a 4-P (price, product, place and promotion) approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies who apply one or the other approach?

“In 1960, McCarthy expanded what Neil Borden had previously coined the Marketing Mix [1] (now often associated with the "4 Ps") as 4 controllable variables the company puts together to satisfy a target market: product, price, place and promotion.[2]”

• “Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user 's needs and wants. The scope of a product

Finally comes delivering. It may be compared to place in the 4Ps approach. However, it is different because, while place requires just having a place where the customer can buy a product, delivering also involves making sure the customer will be able to get the most of the product.”

“Therefore, it can be said that the 4Ps approach is more focused on product, while the value approach is, on the contrary, focused on customer - it is a more customer-oriented marketing strategy, which, in some aspects, is close to one-to-one marketing. In addition, the value approach is more precise, thus helping marketing professionals in creating and marketing all the 4 types of their offerings more efficiently.” plausibler509. The Value Approach to Marketing. (n.d.). storify.com Retrieved from https://storify.com/plausibler509/4ps-versus-value-marketing-strategy

What I would expect to be the same if two companies that use this approaches are the expectation of the outcome that they will get in terms of their sales and profit. What I would expect to be different between two companies who apply these concepts is the level of satisfaction of their costumers since the “Value approach” has a custumer oriented