The Duracell Commercial: Teddy Bear

The Duracell Commercial, called “Teddy Bear” was inspired by the true story of a deployed dad, that uses a teddy bear to send a message to his daughter. Perhaps it is easy to relate to the topic of this advertisement, because the creator not only uses a reliable subject that many militaries families in the USA often face and lived everyday. But it touches the heart of those who are grateful enough, to be able to hug their dad everyday. Not only this commercial sends a sad message, but it also delivers a happy content that bring tears to your eyes, that “The Ones You Trust Are Always There.” In addition, the creator of the text are appealing to a sympathetic audience, because they are using a emotional attachment to persuade their viewers into

buying their product. The creators are trigging emotions and building bonds by showing a situation that you can relate to it. However, the creators make sure in some way to reassure the audience, that the people you trust will always be there for you. In this Duracell Advertisement, they author uses a persuasive technique called “Pathos,” a quality that evokes pity or sadness. Furthermore, the author its trying to convience the audience on their pointe of view, which is how trustful this Duracell battery are, and that you should buy them over another brand, because ultimately they are a trusted brand.
They use a sublimity message, that the batteries are long lasting, because they were possible to endure through out the dad’s entire deployment. Overall, the creators presents its argument by using the a rhetorical message, that attempts to evoke an emotional response in the audience. Also, the commercial builds credibility and trust to convince the viewer that their prospective is believable and the true.