Duracell Commercial Analysis

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Duracell is a company that has been around for many years. It is a company that produces different types of batteries that help power different types of electronics and machinery. Some examples of the product Duracell batteries power are cameras, watches, and hearing aids. Its sole purpose, according to the company, is to produce batteries that have “great longevity.” Over the years, Duracell has had many types of advertising commercials advocating their products; they focus on the reliability of Duracell batteries. Recently, Duracell launched a commercial by the name “Teddy Bear.” It is a very emotional story based on a true story. When watching Duracell’s commercial, the audience can see that in the United States culture, families use many …show more content…

Although the commercial focused on using the teddy bear as a way to comfort kids with parents in the military, it also showed that video chat is also a way to stay connected with families. The teddy bear is a great way to comfort military kids because it allows them to hear their loved ones whenever they are feeling down, it is a way to give them hope. In the commercial, it is seen that when the little girl gets hope when she hears her dads voice. The commercial also shows how our culture uses video chats to see and hear loved ones who are away on military duty. This is an alternative way to keep a family member on duty close, because if gives individuals a chance to see them in a way that makes them feel that they are there. According to the Military Times, “the story highlights the brand’s dedication to reliable product, especially when people depend on them for a meaningful purpose.” This is shown throughout the commercial, because the little girls father relies on the Duracell batteries to give his little girl hope with the teddy …show more content…

Duracell shows individuals there are ways to bring hope to family members who have close relative away on military duty. The commercial uses pathos and ethos to inform the audience about the product, while connecting to different audiences on an emotional level. Personally, I believe Duracell did a great job advocating for their product while connected with the audience. They were able to endorse their product while connecting with their audience in an emotional

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