The 2014 Chevy commercial is filled with pathos. This commercial is about a girl and her dog, Maddie. The commercial starts with Maddie and her owner at the vet’s office. As the commercial goes on we see how Maddie ended up with her owner and the life they had together. The Chevy commercial connects with viewers emotionally by utilizing nostalgia, the constant presence of Maddie in the woman’s life, and the sadness of the impending death of Maddie.
The very first trigger that is in the commercial is in the first eight seconds. In the beginning the woman is with her old dog in a vets’ office. The woman is stoking her dog while looking somber. By deductive reasoning one can understand that this means the dog will be euthanized soon. The impending death of this woman’s beloved dog appeals to one’s pathos. People will be able to feel sympathy and or empathy with what this woman is going through by putting her dog down. Depending on if someone has been in this woman’s shoes before and understands the pain she is going through, will determine if one feels empathy, sympathy, or both.
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As the commercial goes on we see the woman’s and Maddie’s life in reverse chronical order.
The viewer will see how constant Maddie has been throughout the woman’s life. Maddie was with the woman for all of the good times and the bad times. Maddie was in this woman’s biggest and happiest occasions, including the woman’s graduation. This trigger is effective because people with animals know the estimated life span of that animal. The woman got Maddie when she was younger. The woman knew she would have Maddie in her life while she grew up. When the woman got older she would realize that she would outlive the dog. The commercial uses people’s natural tendencies to nurture and love pets and peoples need for companionship to draw
pathos. The Chevy commercial uses nostalgia when it shows the woman’s and Maddie’s life together. The viewers get to see significant life moments that Maddie and the woman share. The viewers get to see moments from the woman’s and Maddie’s life, from moving into a new place as the woman is a young adult, to the woman as a teenager going through a break up. The viewers get to see how the woman picked Maddie form a litter of puppies when she was a child. After the commercial shows Maddie as a puppy, it goes back to the current moment of Maddie at the vet’s office. The commercial evokes pathos by showing the viewers how quickly time can fly and how lightly one can take significant moments. The Chevy commercial is effective in the way it draws out pathos and can be compared to the cars. The cars can be dependable and be there for all the big and small life events. These kinds of commercials are effective because humans act on emotions. Humans have a natural habit of sympathizing and or empathizing with humans going through tough situations. Advertisers use pathos to motivate us to make our purchases and they are successful in they way they go about it.
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
Shortly after, the man is shown writing a check to make the old truck reliable again, perhaps so he can pass it down to his son as well. Clearly, the appeal being used in the commercial is pathos, because it uses a great deal of emotion to drive viewers to feel a certain way. This is notable when the owner of the truck decides to have the truck fixed. In spite of what the mechanic said about its worth, the man knows the truck is dependable and that the memories tied to the truck are worth the cost. Despite the authors' decision to use the aspect of family as an attempt to connect the audience, while trying to convince them into thinking that Chevy and its products are great, I did not find the commercial persuasive at all. Though the author was successful at making the commercial emotionally touching, it did not represent the actual product well, as I felt the commercial was too focused on family. Personally, I would keep the element of family intact because it is relatable to most people, but I would primarily focus on the dependability of the truck. The clip merely shows a truck being worked on, but for what reason, the viewers do not
Our lives are influenced by visual rhetoric on a daily basis. Rhetorical components go unnoticed unless one is intently searching for them. Companies carefully work visual rhetoric into advertisements and use it to their advantage to lure in potential consumers. The German car company, Bayerische Motoren Werke, or more commonly known as “BMW”, uses a clip from NBC’s Today Show in 1994. In the clip, the characters are discussing the newfangled idea of the internet. BMW uses nostalgia of the 1990’s as bait to attract an older audience who remember the ‘90’s and when the internet was a new invention. BMW uses the rhetorical elements of character, dialogue, and focus to sell their product.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers
The sad background music immediately sets the tone and the speaker’s soft, mild voice only furthers the auditory strategies used throughout this commercial. This advertisement also evokes emotion through visual senses; for example, the images are very realistic and sometimes graphic. The combination of visual and auditory appeals creates an emotional advertisement that is hard to forget about. Sarah McLachlan, the speaker in the advertisement, said herself: “I have to say it was brutal doing those ads…I can’t watch them-it kills me” (Marquina). She is not alone in feeling this way; many viewers find the advertisement to be too heart-wrenching. Even if the commercial overwhelms these viewers, it still is successful in evoking their sympathy and lingering in their
Anticipation is prevalent throughout The Road, which is set by the narrative pace, creating a tense and suspenseful feeling and tone.
The commercial, “The boy and his dog” is about a young boy who lost his dog and surprisingly finds him. A commercial that can attach the audience, it involves rhetorical devices like pathos and a little ethos. Chevrolet made this commercial and wanted to show the audience something special not like other commercials out there. They showed off a product of course but to catch the attention of people they added a little more than just of a vehicle of theirs. Relatable and honestly amazing commercial of a great relationship that you should never give up on the ones you love and care about no matter what.
The commercial emphasizes an altruistic parent-child relationship throughout. It shows all of the incredible ways a father sees his daughter grow through her first years of life and the impact she has on him. Using this relationship coupled with the nostalgia-inducing music played throughout the commercial provides the audience with a feeling of saudade that shapes the advertisement.
Ace Atkins use of a critical tone and various pathos cause those who thought they were environmentally friendly to rethink their actions.
From this point, the ad becomes morally and ethically questionable to the audience. The owner scoops the puppy up in her arms rejoicing because she could now sell the dog by using GoDaddy.com. The tone of the owner after she states the sale of the dog is portrayed as cruel and uncaring as she exclaims “Ship ‘em out!” as the van door slams and the dogs gets driven away. This is what has led to the controversy of the ad. Puppy mills are generally known to be a large-scale breeding operations where the profit of the animals is put before their well-being. (2) The way that GoDaddy.com portrayed the owner of the dog to act unloving to the future of the dog gives the audiences reason to interpret the commercial to be glorifying puppy mills. As most of society would that was reunited with a lost pet left the audience to assume her sense of character was harsh and uncaring towards the dog’s future wellbeing. GoDaddy.com has been in trouble for poor subject matter before. They are known for using ill and lewd humor in their commercials. Prior commercials would use women in little clothes to promote their services of a website. Because of the rhetoric they continue to use, they have created negative ethos for their
February 5th 2012, it’s game day. New York Giants versus the New England Patriots. We all have seen the famous Budweiser commercials that appear every Super Bowl, and yes we all look forward to seeing what appears on our television screen during those few short minutes in between the intense battle between the two opposing teams. This was a special commerical, some may not have even noticed to dig deeper into its’ true meaning. Motor City, otherwise known as Detroit, Michigan, experienced a detrimental downfall in 2009 when Chrysler and Ford went bankrupt in 2009. Over the span of the next three years, the country faced the biggest declination in unemployment, economic, and social aspects. Chrysler realized that maybe their downfall was similar