Vicks NyQuil (15 seconds) https://www.youtube.com/watch?v=hZNycdv_LU8 This commercial is promoting Vicks Nyquil medicine. In the beginning of the commercial the viewer can hear a telephone ringing in the background. A man knocks on a door saying, “Dave, I am sorry to interrupt. I got to take a sick day tomorrow” (Vicks, 2015). The viewer is then presented with a baby. The commercial then states that dad’s do not take sick days. Therefore, they take Nyquil to feel better. Justification: This commercial uses attention, retention, and motivation • Attention: The commercial grabs the viewer’s attention by having a baby as one of the actors. First the viewer might have thought that the man was asking his boss for a day off. In reality, the man was asking his son for a day off. …show more content…
Therefore, this causes the viewer to pay attention since this is a very unique scene. • Retention: The commercials intended message for parents is that Nyquil helps parents avoid sick days. Due to the parents being the main caretakers of their children, they will remember to take Nyquil when they are experiencing signs of sickness. • Motivation- Parents will be motivated to take Nyquil because they want to feel better in order to take care of their child. Parents know that their priority is to take care of their children despite being sick. Ziploc (16 seconds) https://www.youtube.com/watch?v=f2Aq4JzhkCo The setting of this commercial takes place in a school cafeteria. The actor is a little girl who is ready to eat her packed lunch. However after opening her lunch box, she realizes that milk has spilled all over her packed food. She takes out her foil-wrapped sandwich and makes a disgusted face when she realizes that it is soaked with milk. The commercial ends with the slogan “Life needs Ziploc” (Ziploc, 2016). • Attention: The commercial grabs the viewers’ attention by using a hungry student as the main actor. The setting also causes the viewer to pay attention since it is in a school cafeteria. Many commercials do not take place in a school cafeteria; therefore this makes the viewer curious. • Retention: The viewer will remember this scenario because they will want to avoid a similar problem like the one portrayed in the commercial. In addition, the little girl’s disgusted face helps the viewer create a mental image. • Motivation- Viewers do not want their lunch to be drenched in milk or any type of beverage. Therefore, the viewer is motivated to buy Ziploc products in order to avoid a situation like the one depicted in the commercial. Aveno (30 seconds) https://www.youtube.com/watch?v=Sn4wSlqzZtI&index=1&list=PLohbk7rMDLRx8QDHAkSr_T1PEDji_kbWp Jennifer Aniston is featured in this commercial. In the opening of the commercial the famous actor is making a fruit smoothly. Then Jennifer Aniston offers a healthy advise to the viewers, “eat well, live well, and try to take care of all the things that make you, you. Right down to your skin” (Naturally Beautiful Results, 2015). The commercial then talks about Averno’s ingredients. These ingredients help the skin look radiant, nourished, and healthy. It also shows the famous actor putting the lotion on and slowly zooming to her flawless skin. • Attention: Using a famous actor to promote the lotion causes the audience to pay attention. In addition, Jennifer Aniston is making healthy choices which cause the viewers to keep watching. • Reproduction: Since Jennifer Aniston is a well-known actor, the audience is likely to use the lotion. The audience is influenced to use the lotion because they want to have healthy skin like Jennifer Aniston. • Motivation: The audience is motivated to use the product because people care about their appearance. As the commercial implies eating and living well are essential for a healthy lifestyle. However, having healthy skin is important to. Therefore, the audience will be motivated to buy the product in order to have flawless healthy skin. Pantene (30 seconds) https://www.youtube.com/watch?v=tqVrAFFovNM This commercial is promoting a Pantene shampoo used to strengthened hair. The famous actress Selena Gomez is the spokesperson for this shampoo product. Selena expresses her struggles on maintain healthy long hair. Her hair would easily break off. After using Pantene Pro-V formula, Selena’s hair is now “unbreakable.” Therefore, allowing her to love her “hair longer” (Pantene, 2016). • Attention: This commercial grabs the viewers’ attention by utilizing a well-known celebrity. Selena Gomez is the spokesperson for the product. In addition, Selena’s up-beat music is played in the background which also causes the viewers to pay attention. • Reproduction: Viewers are likely to reproduce the action because Selena Gomez is using the product. Also, since Selena expressed to the viewers that Pantene Pro-V has helped her hair stay strong and long this cause the viewers to try the product. Therefore, viewers are more likely to use the shampoo in order to have strong long hair like Selena. • Motivation: Viewers are motivated to use the Pantene product because Selena Gomez’s hair looks fabulous after using it.
Viewers believe that if they use the product they will also see positive results just like Selena Gomez. Clorox https://www.youtube.com/watch?v=oIFlHYXjcIU This commercial is promoting Clorox over OxiClean. The commercial portrays two women who spilled sauce on their white shirts while making dinner. These women are expecting company so it is vital for them to remove the satin. One woman cleans her shirt with Clorox while the other uses OxiClean. In the end it shows how fast and simple it is to clean the stain with Clorox rather than having to wait six hours for OxiClean to work its magic. The women who used Clorox was ready to welcome her guests, but the women who used OxiClean was not. • Attention: The commercial grabs the viewers’ attention because the viewer will want to know which product works faster to remove unwanted stains. It also uses music and a little humor. • Retention: When the viewer has a stain they will remember to use Clorox because this product removes stains faster. The viewer will remember that the lady who used Clorox was ready to receive her
guests. • Reproduction: The viewer will use Clorox over OxiClean because the Clorox product works faster than OxiClean. Clorox is the product to use for those last minute stains. • Motivation: Viewers are motivated to use Clorox because this product works faster than OxiClean. The viewer will want to continue the day without having to worry about an unwanted stain.
What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.
The first appeal is shown by using logos to give the viewers reasoning to give some donations to animals that are in need of a home. Logos is an appeal to an audience basic on logic or reason. During the opening scenes of the commercial, words flash on and off the screen in between the videos and pictures of abused animals. The first part of the commercial “Every single hour in BC an animal is violently abused” (Sarah McLachlan SPCA, n.d.). This commercial had Sarah McLachlan, a famous singer; she was a supporter for this organization. This
...ironment clean. He did so my stating, “Green has never felt so good.” That statement also ties into the use of ethos as well, trying to get the viewers to do the right thing, when ironically the people in the commercial were obviously not doing the right thing the whole time.
However, the advertisement has enough invented ethos for an unfamiliar audience. It implies that if you've got a cold and cannot get to sleep, then this is a good product to take, because this product will alleviate the symptoms of a cold. Medicine of any kind has ethos of its own, simply because people trust medicines to work to cure ...
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
Every advertisement has different ways of getting the audience’s attention. Advertisements mostly use the three appeals, but different forms of showing them off. In this commercial ethos and pathos is used to get to the consumers. Charmin is the greatest toilet paper and everybody should use it, that is the message they are trying to get across. It may be true to some people, but the overall population most likely does not use Charmin but another brand of toilet paper that is cheaper. I do not think that this commercial is that effective because I, along with many other people, just use whatever kind of toilet paper there is; the brand does not matter. In other countries there are other brands that are said to be the number one brand of toilet paper; it is different everywhere.
The ad features Kobe Bryant playing basketball at a court in California. The vitamin water bottle acts as his opponent. Kobe is wearing a black shirt and white basketball shorts. His outfit is simple so it doesn’t take away from the product. The ad is saying Vitamin water can give one the power to help get to your goal.
Like many mothers all over the world, the moms in this commercial are shown encouraging and supporting their children not only with their actions, but through the use of their words. For instance, when the mother and little girl are shown in a car accident together, the mother looks at her daughter and says, “You’re okay. You’re oka..” In another clip, when a mother and her son are on a rough, stormy plane ride, the mother says to her son, “Everything is alright”. Through logos, the audience is convinced that you can always count on moms for mental reassurance that no matter the outcome, everything will be okay. As the children in the commercial grow up to be extraordinary athletes, the mothers are still there for their children, regardless of their age. This is proven when a young adult athlete cries on the phone to his mother before he competes in the Olympic Games, proclaiming, “I can’t do this anymore”. Very lovingly, his mom responded to him, “Son, I know in my heart you can”. It is words like these that truly capture the audience seeing that most people have heard motivational phrases like these from their own mothers. Seconds before the commercial has finished playing, the note, “It takes someone strong to make someone strong. Thank you, Mom” is displayed. This is P&G’s final attempt at proving to the audience what their purpose for creating this commercial is. The logos shown throughout this commercial delivers detail and a sense of perception to the
Sleep is the body’s way of restoration, improving memory, and preparing one for the upcoming day’s chaos. However, in recent years it has become a school norm for a person to be up at all hours of the night despite having to wake up early in the morning. So, seeing an advertisement promoting a sleep aid by a trusted company such as Vicks would strike interest of someone who struggles to fall asleep but not necessarily sell the product. Selling the product depends on the way that the company displays its product using color or background details, arrangement of featured people, wording and product placement.
Another commercial that I could relate to was Icy Hot. I chose this commercial because I play sports on the weekends with my friends. I'm not as young as I use to be but age is definitely catching up to me. I usually have lower back pains and with icy hot, its able to smooth out the tightness in my
Through the illustrations of the using of different P&G goods worldwide in a daily basis, the commercial is able to persuade the audience that it is a leading global company that makes little but crucial things. By suggesting hard working, failures, and the support of mom can make an irreplaceable difference to one’s life, P&G added value to its brands. Although everyone has different background and experiences, the mother-child relationship is one of the purest and most natural relationships in the universe. This commercial breaks the barriers and impresses extensive customers by bonding this common emotion with
For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
The commercial takes place in front of a blank white background with simple piano and xylophone music throughout its entire duration. In the foreground are two characters, a man sits at a simple metal desk while the other stands off to the side. On the desk there are three stacks of money, one large pile that is meant to portray advertising, the medium pile the man draws from and a small pile which represents the amount of money Microsoft spends on fixing it’s operating system. The man in the desk wears a white dress shirt with his sleeves rolled up and a dark blue vest over it, black slacks, dress shoes, a green money-counting visor and a red “power tie.” He is middle-aged and overweight wearing glasses. The other character looks to be in his mid-twenties. This character wears a tight blue long sleeve shirt, tight jeans and sneakers. He has relatively long hair and is stands relaxed. The older man sits on the ...
Why is it that Tide ads have changed their ways and gone from a woman’s story about the greatest laundry detergent...