Lipozene Commercial Analysis

1096 Words3 Pages
bulb-icon

Recommended: Television advertisement analysis

What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.
After watching the thirty-second commercial about Lipozene, I saw that it automatically appeals to people who are trying to lose weight and looking for a dietary supplement. The main reason it gets the attention of consumers is because of the weight loss claims. The audience would be people who are trying to lose weight and who want to lose weight fast because it is just a pill. Not only that but also some consumers think it is a good idea to purchase the product …show more content…

Lipozene also showed before and after pictures of people who have supposedly tried lipozene as their weight loss supplement. Those remarkable shots just reveal how easy it is to fake dramatic weight loss. For example, if anyone wants to lose weight and sees those pictures that Lipozene used they would think they’d have the same results as the people in the picture did, but they only used pictures to make it seem real. One way of keeping the viewers' attention is to arouse their curiosity at the beginning of the commercial.
For example, throughout the Lipozene commercial they kept comparing water and fat, one minute a clear glass of water would pop up, and then a small, yellow piece of fat would appear. The reason for that was to get people to know one is only losing water when dieting and not fat but once using lipozene one will start to lose fat. In a sense that would make people want to purchase lipozene because, the overall goal in losing weight is to lose body

Show More
Related

  • Stimulife 750

    2950 Words  | 6 Pages

    Recently, another weight loss supplement has stepped into the ever-increasing market. This drug, called Stimulife 750, is a supposedly all-natural herbal supplement that promotes weight loss without any effort from the client. Both the parent company – Stimulife International – and various distributors of Stimulife 750 make bold blanket statements such as “Stimulife 750 has everything good and nothing bad,” which set the success of the pill far higher than is possible. Furthermore, these individuals attempting to sell the product use a variety of marketing techniques to encourage purchasing the supplement; however, they provide no scientific evidence to support the claims they make regarding the safety and effectiveness of the product. By appealing to the clients’ desire for a natural and easy way to lose weight, providing pseudo-scientific statements to convey a sense of authenticity to the product, and befriending the client by seeming to care for their best interests, the distributers attempt to woo more clients. However, Stimulife 750 contains many ingredients included in other “unsafe” weight loss supplements and scientific research shows no clear evidence that Stimulife 750 is any more effective or safe as other diet pills.

    Read More

  • The Use of Pathos, Ethos and Logos in Advertising

    681 Words  | 2 Pages

    Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals: pathos, ethos and logos.

    Read More

  • Robert Scholes on Video Texts - Comparison

    2393 Words  | 5 Pages

    According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.

    Read More

  • A Rhetorical Analysis Of A Commercial Essay

    638 Words  | 2 Pages

    In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types

    Read More

  • Susan Bordo

    539 Words  | 2 Pages

    Behind a mirage of various ads promising "Lose weight" and "control," advertisers have hidden meanings to lure the female customer. Keeping this in mind I found an ad that goes along with exactly Bordo's perspective, which is the idea that women are expected to pass up second helpings, eat small portion, and not be tempted to binge. The ad is a young woman holding a chocolate bar that is supposed to be a meal-replacement energy bar, with a small bite taken from the side.

    Read More

  • Pros And Cons Of Fad Diets

    1070 Words  | 3 Pages

    North America is seeing a rise in death due to obesity in recent years. In America alone, 300 000 individuals die of obesity per year and is the second leading cause of preventable death. A large number of health issues arise from being overweight and obese such as heart disease, stroke, and diabetes. Health risks are not the only reason for people to strive to lose weight, the idea of having a lean, muscular, and fit body considered attractive by the media have also driven fat people to take active steps towards weight loss. When people see advertisements like "lose 10 pounds in 10 days" or "25 pounds in only two weeks" makes their hearts skip a beat at the possibility of dropping pounds without any pain or bother. These advertisements target

    Read More

  • Weight Loss Gimmicks

    849 Words  | 2 Pages

    Now we all have seen these miracle weight lose commercials; with some skinny shmuck, selling the newest improved snake oil. Let us be honest, they want your money, and the industry does not give a damn about you. Look at when they run the ads on TV we all know how much it cost to have ads on TV. Showing many advertisements that show, supplements to get you to lose weight; while bulking up, Diets that eliminate exercise, even exercises that may cause more damage to your body then you will benefit from (have to break down bone and muscle to build bone and muscle. Together as a hole we can get rid of these jokers and legitimize the weight lose industry; to improve are safety, and metal health.

    Read More

  • The Wrong Diets

    1720 Words  | 4 Pages

    ... some diet supplements out to people who qualify to use a diet supplement. Then why are many diet products still sold over the counter? These fad supplements are still sold over the counter because they are there for people who want to try out these diets and see if they work. Also they are still being sold because their advertisement tricks customers that if they want to lose those extra few pounds that they cannot get rid of. Fad diets do not work for those people. There is a big debate to whether these fad diets should only be prescribed. If these diets were only to be prescribed by doctors to patients with weight problems many of the dietary supplement companies would suffer and jobs would be lost. However, if the diet supplements were to only prescribed by doctors, many people wouldn’t be putting their health at risk with using over the counter diet products.

    Read More

  • Persuasive Essay On How To Lose Weight

    894 Words  | 2 Pages

    Many "diets" are profit-based, meaning if all their customers really lost and kept weight off, they wouldn 't make as much money. "Fad diets" come and go and while somebody is getting rich off of them, most people aren 't really succeeding on them.

    Read More

  • Argumentative Essay On Fad Diets

    1230 Words  | 3 Pages

    According to recent statistics, every year Americans spend about $50 billion on products and services promoted to help them lose weight. Many of the overweight and obese people that join commercial weight loss programs are looking for a quick fix to lose the weight, such as fad diets and dietary supplements that are marketed to burn fat fast. However, many of these diets offer little success or success for a short time, resulting in many gaining the weight back a short time afterwards. Fad diets are “a trendy practice that has widespread appeal among a population. After a period, however, people lose interest in the practice, and it becomes no longer fashionable. People often lose weight while following fad diets, but usually regain much of

    Read More

  • Analysis of Commercial Advertisement

    1641 Words  | 4 Pages

    Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

    Read More

  • Media And Negative Body Image

    1134 Words  | 3 Pages

    They know that they must appeal to logic, an appeal to emotion and a to appeal to credibility. Pathos is considered is one of the most powerful tools in advertising because emotions are what guide consumers, and this tactic connect directly with consumers’ emotions. Women put up their emotional defenses and smile bravely in order to disguise their true emotion others, like their sadness or low self-esteem due to their weight, but their defenses are down when their homes alone and when a weight loss advertisement flashes across the television or in a magazine, they are tempted. The marketer relies on drawing them in during their weakest moment because the marketers know that’s when they are most likely to buy their supplements. These marketers know that the women consumers may think their claims are hyped up or lies. The women consumers know that these ads show bodies that are not realistic or representing the general population of healthy women. Nevertheless, the marketers also know that the little voice in the back of the consumers’ mind will keeps asking, “What if this product is legitimate? What if this one that will be the one to finally help me achieve my weight loss goals? “ Unfortunately, during this moment of weakness, the women consumers aren’t reading the small print of the ad, nor are they realizing that this model could have a personal cook and a

    Read More

  • Advertisement Analysis: An Analysis Of Fit Miss Ignite

    744 Words  | 2 Pages

    The concept of a weight lost product is to help people improve their self-esteem and image. Regular exercise increases stamina and promotes better sleep. The world will embrace this product because the writer uses ethos, pathos, logos in their advertisement. Ethos is the credibility of the author. An example of effective appeal to ethos would be the one- hundred percent of consumers becoming self- motivated. The crea...

    Read More

  • The Effects of Weight Loss Advertising

    1073 Words  | 3 Pages

    The first adverse effect of weight loss advertising is that it gives an illusion to women that being thin means beauty. The slimming companies recruit many beautiful celebrities to be the spokespersons. They post the photos before and after having treatment of those celebrities. Then, they made a comparison of those photos and exaggerated the beauty of after losing weight. In this case, women who are satisfied about their body initially may lose their confidence when comparing to those celebrities. They may find themselves imperfect and would consider the need of having those treatments. In fact, being thin is beautiful is partly correct only. It cannot apply to all females...

    Read More

  • Diet Pills

    1195 Words  | 3 Pages

    The appetite suppressors help reduce over eating and help people make healthier choices of what to eat. Normally when someone is really hungry they do not care what they eat as long as it is a lot. By controlling a person’s hunger, diet pills effect a person’s eating habits. So they help people make better choices on what to eat and how much. The way that diet pills help control hunger is by fooling the brain into thinking it is full. The brain needs a lot of energy to function and the brain gets that energy from sugar. When the blood sugar level is too low the body reacts by sending a signal to raise the blood sugar level by creating hunger. Some diet pills use a combination of amino acids and polysaccharides to supply the brain with unique intermediate metabolites, which are chemical compounds t...

    Read More

More about Lipozene Commercial Analysis

Open Document