Textual Analysis Of A Proactiv Commercial Acne

One of the commercials that I chose personally, is Proactiv. I chose this particular commercial because I can relate to what the commercial is trying to point out. I struggled when I was younger with acne, just like everybody else. This commercial is passed on television during the week. I would hear different stories from people who struggle with their own acne and it made me want to make a change for myself. Most of all, I noticed that people were getting rid of acne as they used the product.
The target audience for the proactive commercial is any men, women, or teenager having insecurities about the acne they might have. The proactiv commercial displays a persuasion of both ethos and logic. An example of ethos is would be when the Proactiv commercials start to involve celebrities. The celebrities that come out on the Proactiv commercial start to talk about their own stories and how they struggle with acne themselves. This makes the audience (us ) realize that they are just normal human beings and go through what everyone else does. At that point for me, it made me feel comfortable with my insecurities, as I knew that I can use the treatment. Another example the Proactiv commercial uses is logic. The various people that try Proactiv

show a before and after photo of them with acne and after using the treatment.

They provide reasonable information that shows that Proactiv works with everyone.
Another commercial that I could relate to was Icy Hot. I chose this commercial because I play sports on the weekends with my friends. I'm not as young as I use to be but age is definitely catching up to me. I usually have lower back pains and with icy hot, its able to smooth out the tightness in my

back.
The main target audience that the commercial is trying to persuade is athletes or people that are active and work out daily. You could make an exception for the average normal worker that gets injured on the job. Other people that might have use for it doctors or chiropractors who would recommend icy

hot to their patients. Those people who are a fan of the NBA, might notice that Shaquile O' Neal is on
the commercial. His resume as an athlete brings attention to people like me and other people around the world. Apart from being an All-Star Athlete in the NBA, he has a sense of humor that he brings to the commercial that attracts or targets other people.
The proactiv commercial displays both ethos and logic in its way to persuade people. An example of ethos is how the commercial uses the credibility of the NBA player Shaquille O' Neal. People around the world admire what he does on and off the court. The support of the product makes people think that the product brings relieve to pain. Another way the commercial shows persuasion is the use of logic. The commercial provides facts of what it does and how it relieves pain effectively.

References
Website:
Changingminds.org, (2015): Retrieved: 1,October2015 http:changingminds.org/disciplines/argument/making_argument/three_persuade/html
Website:
YourDictionary.com, (2015): Retrieved: 1,October 2015
http://examples.yourdictionary.com/examples-of-ethos-logos-and-pathos.html