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Strategic plan for whole foods
Importance of integrity in business
Importance of integrity in business
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Recommended: Strategic plan for whole foods
Whole Foods Market’s vision statement is effective in showing the desired future state of the business. Case in point, the “whole people” element of the vision statement exhibits the company’s desire in supporting healthy style of living. While, the “whole planet” suggests that the firm sets its sight on global leadership in the industry. The company also strives to be the leader in supporting the population’s healthy diets. Furthermore, Whole Food Market’s vision statement acknowledges the company’s need of leadership in pleasing stakeholders, such as customers, employees, investors, the environment, and communities. For that reason, Whole Foods Market has a thorough vision statement that in detail shapes the evolving course of the business. …show more content…
This mission statement reads,“Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.” Whole Foods Market stresses high quality throughout its mission statement. The “standards of excellence for food retailers” piece of the mission statement shows that Whole Foods Market aims to become the industry leader in excellence standards. Moreover, in this mission statement, the firm emphasizes a quality point of view, relevant to employees’ mindset in an administrative capacity, and the food selections of Whole Foods Market customers. Thus, Whole Foods Market’s mission statement accounts for the company’s product quality, their place in the market, organizational integrity and the well-being of its
Whole Foods Market allows each market to supply products that are standardized, and also supply products based on local buyer needs, as well as the culture of the area; therefore their business strategy is transnational (Thompson, 2016, p. 192). Whole Foods Market varies their products based on location, focusing on local products and any unique products to promote a neighborhood market feel for their customers. The company strategically chooses its locations, placing them in educated areas, and then focuses on products to sustain a competitive advantage.
In only reading this statement, Safeway’s reason for being seems to be both centered on their customers and in making money for their investors. The core value of satisfying customers, gaining their loyalty, is supported by the values of “superior-quality,” uniqueness and innovation (Safeway, n.d.). Price is not mentioned in this statement. The terms used instead point to a strategy of differentiation. The experience of being the center of attention brings people back into Safeway. They find better items in a different atmosphere.
As a mother and wife, I'm always looking to save time and money. I can sometimes achieve that by choosing to shop at our local Dollar General. Because I am a frequent customer of their company, I was interested in learning what their mission statement contained and whether or not they did a good job relaying that message in their “About Me” section of the company website. Here are my findings...
They seem to be a company that enjoys their employee’s success. It is a great reflection on the company that so many people seem to enjoy their position at Whole Foods and feel like that are making a positive impact on both Whole Foods and the customers. Any company that focuses on self-motivation is going to be a winning company. This helps them build dedication and loyalty to their brand by giving those who work the hardest the most opportunities. They have been ranked as one of the top 100 places to work in America by Fortune since the list was created in 1998(WholeFoodsMarket.com).
In essence, Whole Foods’ mission is to highlight, “Whole Foods, Whole People, Whole Planet…” while it simultaneously meets, “…customer satisfaction, team member happiness, and excellence, return on capital investment, improvement in the state of the environment and local and larger community support” (Whole Foods, 2017). Whole Foods distinguishes itself from its competitors by championing a sustainability pledge, which guarantees that future generations will be afforded the chance to exist in a world that, “…Values human creativity, diversity, and individual choice” (Whole Foods, 2017). Furthermore, Whole Foods drafted its corporate strategies to align with the longevity of quality health for its consumers as well as the planet, specifically through the realm of organic food. Such a corporate-level strategy definitely aligns with the long-term success of the company because it informs consumers that it is interested in advancing their personal health.
Whole Foods began in Austin, TX in 1980 as a way for people to get the natural foods they desired. After several mergers Whole Foods has grown into a chain with nationwide locations and topped the list in 2013 for the healthiest food store (Paul, 2013). Whole Foods offers choices for those that choose to be health conscious and prefer organic foods and clear labeling on all packaging; they even carry grass fed meats and do not use any artificial ingredients in their baked goods or snacks. In addition they label if an item contains a genetically modified organism, GMO for short.
At Staples, we are committed to truly making a difference through the preservation of the earth's resources and the betterment of our communities. To offer the best in affordable recycled products. We give back to our communities across the country (Anitsal, Anitsal, and Tulay, 2013).
Largest retailer Walmart’s mission statement is “Saving people money so they can live better.” The other Canadian biggest retailer Loblaw’s purpose “Live life well - supports the needs and well-being of Canadians” In order to terms of dedicate to the profitable development, two companies have ignored their low-wage workers working condition in
..., John E., Strickland, A.J. Thompson, Arthur “Whole Foods Market In 2006: Mission, Core Values, and Strategy”, Crafting & Executing Strategy 15th Ed., McGraw-Hill Irwin, 2007
Greatergood.org is an independent 501(c)(3) charity that aims to improve the health and well-being of people, pets, and the planet. Greatergood.org has donated over $30 million to charity partners and programs around the globe to help them in their mission. Greatergood.org strives to protect people, pets and the planet.
Vision: “Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day”
The mission statement of an organization is designed to state the purpose of the organization. Developing an organization is usually determined during the initial start up and can be changed due to changing environment demands. Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market. (Whole Foods, N.d.) Before getting to the end of the mission statement it is clear that Whole Foods is focused on quality. From there Whole Foods builds on its mission statement with its vision and values aligning some of its components such as organizational culture.
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
Tyson Foods’s vision is to be the global innovative leader of food experiences. Tyson also commits time and money to incorporate their mission of making sustainability the top objective. We believe that a company that strives to be the industry leader, while holding onto sustainability as a prime objective is worth researching. Tyson Foods will also be an intriguing topic as their competitors are well known, trusted brands like Sara Lee, Cargill Inc., Hillshire Farms and many more.
“The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement.” ( PR Newswire, 2013, para. 6). Social capital is achieved at Whole Foods in how they fully interact, network, and foster new working relationships with other organizations, businesses, shareholders, communities, and customers. Whole Foods establishes a need from all entities and parties in order to promote growth. They form many different ties with other organizations to builds growth, brand, reputation, and capital for all.