Staples Mission Statement

Mission and Goals Staples mission statement is as follows:
At Staples, we are committed to truly making a difference through the preservation of the earth's resources and the betterment of our communities. To offer the best in affordable recycled products. We give back to our communities across the country (Anitsal, Anitsal, and Tulay, 2013). The company goals of Staples are quite complex, but they are broken down into separate categories for further understanding. On its company website under the corporate responsibilities one can find all goals that are necessary to make important day to day and long term decisions; goals are listed for the community, environment, ethics, diversity and inclusion on its website (“Goals & Performance,” n.d.).

If it is used correctly it can support the services and products that are already being offered. Diversification is the process of a company going into other industries besides its own to make or offer new products and service to customers (Hill, Jones, and Schilling, 2015). Staples has been transforming itself over the years to spike customers’ interests, increase sales and profits, so it has been looked into before to expand options beyond office supplies. This is how business services, electronics and other technological products got introduced into their inventory.
The best way to continue capitalizing on diversification would be to introduce a coffee bar and offer free Wi-Fi in an area close to where business services are offered. While customers are waiting around on products to be finished getting copied, placed in binders, and more, they can drink coffee, work on proposals, and shop around. Doing so can change the atmosphere by inviting the prospects of new customers and sales into stores, as well as it could give Staples an edge over it competitors.
Strategy over

And in order to be successful companies have to have a great competitive strategy. Staples has used the strategy of focusing on its niche industry of office supplies. Its strategy is to put the focus back on the customers, and whether that is individual or businesses that will take all its efforts. Staples strategies will continue to keep its prices competitive, also they are starting to price match with competitor prices that are online and instore (Kern, 2014). Over the last few years unfortunately Staples has not been successful with their strategies over all competitors, they have been able to maintain over Office Depot but competitors such as Amazon has been beating them