The Mission Statement of Mattel states, “Mattel makes a difference in the global community by effectively serving children in need. Partnering with charitable organizations dedicated to directly serving children, Mattel creates joy through the Mattel Children's Foundation, product donations, grant making and the work of employee volunteers. We also enrich the lives of Mattel employees by identifying diverse volunteer opportunities and supporting their personal contributions through the matching gifts program (Mattel, 2015).” Visiting the “About Us” section of the Mattel Corporate Portal, one will see this reflected throughout. There are photos of happy children from multiple ethnicities, smiling and happy at play. This reflects the ideal of “global.” Throughout this website, they demonstrate support of children with illness, through their long-trademarked product lines, such as Barbie. One doll, in particular, Ella, is a friend of Barbie, who has cancer. This doll represents children in need of love and support during a difficult time. She is a gift to Mattel’s Children’s Foundation. There are links for toy donations within the corporate site. Mattel seems to strive at healing the soul by providing joy and happiness to all children. They empower children through play, showing them how things work and …show more content…
building them to grow. This is portrayed through a picture of two girls playing with a Hot Wheels track. A group of Mattel enthusiasts of generations passed are happy at work, depicting volunteer programs that reflect the mission of diversity, growth an enriched live through giving back. Throughout the website, there are multiple photos of these volunteers, passing the torch and teaching the younger generations how to learn and grow together. This shows enrichment for the lives of Mattel employees, because they are realizing that work is more than just a paycheck. They are able to experience the “fruits of their own labor,” as the common phrase goes. They are motivated to continue creating and working towards the uplifting of our future generations. The “About Us” page in particular speaks on Leadership.
In particular, “’Leadership’ at Mattel is the ability to develop and communicate a compelling picture of the future that inspires and motivates others to take action. Leaders at Mattel align themselves with Mattel's core values, exhibit leadership competencies and drive for success in our business strategies. In this way, we will work to achieve our vision, ‘Creating the Future of Play.’ Every day as Mattel's 28,000 employees worldwide strive to realize that vision, our leadership team is guiding the way (Mattel 2015).” Leadership is very important to any organization, and this is very important at
Mattel. Leadership is reflected throughout the Mattel brand. Interestingly enough, the Mattel Leadership Statement could very easily be a Mission Statement, because many companies strive to have leadership throughout their entire company structure. This is something that Mattel has demonstrated throughout their programs, products, services and charitable givings. Each member of the executive team are included on the “About Us” page with a biography of their most recent accomplishments. This is important in tying the ideal of corporate leadership with leadership as a whole. Because, at Mattel, even volunteers are leaders. Together, they are working hard to create diversity, joy, growth, charity and enrichment into the lives of children all across the globe.
The commercial concludes with a boy catching fireflies in a mason jar then when he arrives at Disney the fireflies transform into fireworks within the jar then up into the sky (Disney 47-56). This symbolizes that what is a small accomplishment at home will turn into an even bigger feeling of pride at the parks. Just as pictured multiple times throughout the commercial, Disney is the last step children need to establish their dreams and push their limits further than ever before. The author successfully visualizes for the audience how much of a helping hand Disney is for
In 2005 Bail capital Partners LLC, Kohlberg Kravis Roberts & Co and Vornado Realty Trust purchased Toys “R” Us, Inc. for $6.6 billion. Toys “R” Us has a strong mission statement that states, “At Toys “R”Us, we love kids. Since the company’s founding more than 65 years ago, kids have been central to who we are and what we do. We approach our business operations with responsibility and integrity, understanding the trust parents place in us to do the right thing and act as a reliable partner as they navigate the various stages of parenthood”(Inc.toysrus.com, 2016. 3.).
Leadership is about taking personal and social responsibility for working with others to achieve common goals.
that Disney displays certain aspects of “social vulnerability which need to be raised to a level of
The topic of leadership has been explored and written about by thousands of authors who are considerably more qualified than I am to write about the subject. However, I’ve always maintained that developing, evolving and articulating one’s own leadership philosophy is an essential part of a professional’s growth. Through academics and experience, I’ve concluded that leadership is a “soft” skill, more art than science, and that leadership principles can be universally applied. As a topic of discussion, leadership can be ambiguous and seldom does everyone agree on a single definition. Organizations and the people they consist of crave leadership, even if not overtly. Undeniably, strong leadership is essential to achieving
Mattel wants to improve their execution of the existing toy business and globalize their brands; extend their brands into new areas; identify new trends, create new brands, and enter new industries; develop people and improve productivity by simplifying processes and maintaining customer service levels. Mattel wants to make a positive impact in children’s lives around the world by using unrivalled creativity and innovation to create high-quality toys that will be loved by children and trusted by parents.
Leadership at times can be a complex topic to delve into and may appear to be a simple and graspable concept for a certain few. Leadership skills are not simply acquired through position, seniority, pay scale, or the amount of titles an individual holds but is a characteristic acquired or is an innate trait for the fortunate few who possess it. Leadership can be misconstrued with management; a manager “manages” the daily operations of a company’s work while a leader envisions, influences, and empowers the individuals around them.
Leadership has been written about millions of times in the past, and heading in the future, it will be the topic of many debates, books and newspaper articles asking, and in some cases answering the question, “What is leadership?” According to Peter Drucker: “leadership is lifting a person’s vision, raising his performance and building personality”.
According to Business Dictionary.com, leadership is defined as the individuals who are the leaders in an organization, regarded collectively. It also can be define as the activity of leading a group of people or an organization or the ability to do this. Leadership involves the establishing of a clear vision, sharing the vision with other so that they will follow willingly, providing the needed information, knowledge, and methods to realize the vision and coordinating and balancing the conflicts interests of all members and stakeholders.
Leadership is not a position but an action that is undertaken by an individual. Leadership is not just about giving orders, yet it is the action of serving others. According to Robert Townsend, “A leader is not an administrator who loves to run others, but someone who carries water for his people so that they can get on with their jobs” (2013). A good leader will support his or hers employees because a leader is not judged on their own actions, but they are judge on the success of those that they support. In the modern era, we look at business leaders in the same way that historians view military commanders or kings of the past.
Leaders are the individuals who help to create options and opportunities. They help in identifying the choices and solve the problems. They build commitment and coalitions. Leaders do this by inspiring others and working along with them to construct the shared vision of the possibilities and commitments of a better group, organization or community. They engage the followers in such a way that most of the followers become leaders in their own right. The variety of demands of an increasingly complex world very often require that leadership be shared by most of the members of an organization, in appropriate ways for different situations. A leader is the on...
Leadership is the ability of an individual to influence, motivate and inspire others (Gill, 2006). It is therefore defined as a process whereby a leader influences a group of individuals to achieve a common goal (Northouse, 2013). A leader has to make a decision for something to happen and provide his followers with clear direction (Rost et al, 1991). It will evoke feelings of challenge, excitement and involvement for the followers to proceed with the task (Gill, 2006).
What many people don’t know is that Mickey Mouse wasn’t always a good influence to not only children but to many others also. Over the years Mickey Mouse has evolved into an icon that is worthy of children’s attention and their parents’ money. Through the use of movies, television shows, video games, theme parks and merchandise Mickey Mouse affects most children’s lives every day even if it isn’t noticeable. Mickey Mouse has also given rise to many big movie productions and sales. While being educational Mickey Mouse also entertains children and teaches them a lesson that children enjoy and find fun. Not only does Mickey Mouse have educational purposes he also tries to form a Utopia environment for all families that use and watch Mickey’s products.
According to Shockley and Zalabak (2009) "Leadership is a process of guiding individuals, groups, and entire organization in establishing goals and sustaining action to support goals.Leadership is like mapping out where you need to go to win". A Leader is a person who has a strong personality and who has an ability to manage people and work. He is also the person who is able to direct people .Usually a leaders has a lot of attributes that
Mission Statement: As an educator I will provide for students the opportunity to make a positive difference in their lives to help them accomplish unexpected goals. I will enhance learning to support my students in achieving their highest potential by integrating technology into the curriculum. I will integrate conceptual technology learning techniques that will implement concrete knowledge of technology that will emphasize mastery of understanding. Through committed support from educators, faculty, staff, parents, and the community, I will advance learning to support my students. This will allow students to become confident, creative, motivated, technology-ready students. I will provide leadership to achieve these standards of excellence each student deserves for a technology driven society.