Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Whole foods business strategy
Whole foods business analysis and executive summary
Whole foods business analysis and executive summary
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Whole foods business strategy
Introduction To most consumers Whole Foods is known as a chain grocery store specializing in organic and natural foods. Some may go as far as say the name is synonymous with quality. This comparison is the result of Whole Foods’ marketing their brand successfully to consumers demanding their specialized foods. As with any organization, Whole Foods may consider evaluating their strategic objectives and decide if necessary course corrections are needed to reach their objectives and goals. Through a fundamental and technical analysis, I will discuss Whole Foods’ mission, vision, and goals, their competitive environment, and some factors within their strength, weakness, opportunity, and threat analysis. With such data and information I will recommend, if needed, and strategic changes in order to sustain a competitive advantage. Mission, Vision and Values The mission statement of an organization is designed to state the purpose of the organization. Developing an organization is usually determined during the initial start up and can be changed due to changing environment demands. Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market. (Whole Foods, N.d.) Before getting to the end of the mission statement it is clear that Whole Foods is focused on quality. From there Whole Foods builds on its mission statement with its vision and values aligning some of its components such as organizational culture. Whole Foods, Whole People, Whole Planet — emphasizes that Whole Foods vision reache... ... middle of paper ... ...ole Foods Market. 7 May 2008 . Whole Foods Market - Annual Stakeholders Report, 2011. Retrieved on November 7, 2012 from:. WSJ. "Whole Foods Market(R) Celebrates 17 Years on FORTUNE's '100 Best Companies to Work For' List." Wall Street Journal. Wall Street Journal, 16 Jan. 2014. Web. 19 Jan. 2014. . Yahoo Finance. "The Kroger Co. (KR)." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. . - - -. "Sprouts Farmers Market, Inc. (SFM)." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. . - - -. "Trader Joe's Company Company Profile." Yahoo Finance. Yahoo Finance, N.d. Web. 19 Jan. 2014. .
The food market business is usually a difficult one, but online retailer Amazon's proceeding to purchase high-end chain Whole Foods changed the landscape. The new corporation is currently reducing prices, as well as Amazon is managing to reduce costs by taking its online expertise
My organization, Trader Joe’s, is not an international business. Their stores are all located in the United States; therefore, I chose Whole Foods, who is a main competitor of Trader Joe’s for this assignment.
The Procter and Gamble Company. (2013, November 17). Company Strategy. Retrieved March 22, 2014, from http://www.pginvestor.com: http://www.pginvestor.com/GenPage.aspx?IID=4004124&GKP=208821
Form 10-K Chipotle Mexican Grill, Inc. (2011, February 17). Retrieved March 15, 2011, from U.S. Securities and Exchange Commission: http://www.sec.gov/archives/edgar/data/1058090/000119312511039010/d10k.htm#tx129308_27
This assessment will show how Trader Joe’s keep things fresh by identifying the skills and techniques that is used by Trader Joe to help them rise above their competitors such as Whole foods or other stores that focuses on healthy foods. By branding themselves in a way that make them a driving force in the food chain. Through effective Organizational skills they are able to achieve collaboration between the customers and the employees. Thus making them topple the market in market trends.
The Procter and Gamble Company. (2013, November 17). Company Strategy. Retrieved March 22, 2014, from http://www.pginvestor.com: http://www.pginvestor.com/GenPage.aspx?IID=4004124&GKP=208821
Whole Foods Market. Why We’re A great place to work. Retrieved February 27, 2014, from http://www.wholefoodsmarket.com/careers/why-were-great-place-work
This past summer, Whole Foods Market was bought by Amazon for $13.7B in cash and many are wondering what a multi-billion dollar company like Amazon would want with a business such as Whole Foods (Petro 1). What makes this chain of grocery stores so special? As it turns out, Business Insider recently stated that the typical Whole Foods customer has over $1,000 per month in disposable income and the company has a strong private label business with its 365 brand (Petro 1). This is important to Amazon because it offers a different selection of products, as opposed to national brands that can be found at any retail store. This dynamic is something that Amazon has recently started to incorporate into their company in
Mackey acknowledges that Trader Joes is probably their most aggressive competitor, especially since some perceive their pricing to be lower. Conversely, WFM has answered back with its own price strategy developing a store brand organic line, 365 Foods. With the number of consumers demanding organic increasing over the years, major grocery chains like Kroger have added organic and specialty food choices to capture some of WFM customers. So have other stores like Wal-Mart and Meijer. However, ask any WFM loyalist and they will tell you that the product offering in these stores cannot stand up to the standards they are accustomed to. However, other holistic competitors such as Sprouts Farmers Market and The Fresh Market are showing that they are serious competitors as they cautiously add stores. Also, WFM stocks did not do as well as stockholders anticipated (Competitive A...
Sprouts Farmers Market is dedicated to providing the consumer with exceptional customer service and value. Sprouts focus is to provide natural organic affordable food options for consumers. Sprouts Farmers Markets Mission is, “to improve the health of the communities we serve by offering healthy foods at affordable prices. We achieve this mission through a threefold approach which includes providing excellent customer service, ensuring superior store conditions and creating value to the customer, every day”(Sprout Farmers Market, 2014). With this approach Sprouts will be able to reach its objectives by becoming a profitable and competitive grocer.
Super Markets are few and far between in the south. There are plenty of different variations within a very small region that when one becomes your favorite it’s usually because if convenience. However throughout the local community of Jacksonville and most of Florida, Publix Super Markets have made a very valuable impression on its current consumers. Founded by George W. Jenkins on the idea of what makes a company successful is how they takes care of their customers but also their employees. Publix being one of the top eight privately traded companies in this industry as labeled by Forbes America’s Largest Private Companies List leaves those asking what makes Publix so different.
What appeals to me about working at whole foods is how they invest in their employees and how they want their employees to be happy to come to work. The company actually puts their employees first because they believe if the employee is happy then the customer will be happy and that leads to repeat
Whole Food’s is facing a stiff competition from Sprouts and Trader Joe’s and therefore there is need to develop effective strategies to outdo these competitors. Whole Food’s has to offer unique organic natural food to its esteem consumers who are found in different parts of the world so as to build long lasting profitable relationship with them and win their trust more than its main competitors. The uniqueness of organic natural foods offered by Whole Food’s can be achieved through efficient utilization of portfolio strategy which focuses on innovation and development of new products.
Whole Foods’s employees taking a lot of benefits as a team culture, respectful place to work and everybody threated well and create a respectful workplace where employees are treated fairly and are highly inspired to succeed.
"Johnson & Johnson Family of Companies | Johnson & Johnson." Johnson & Johnson Family of Companies | Johnson & Johnson. N.p., n.d. Web. 08 Dec. 2013. .