Whole Foods Social Capital Paper

510 Words2 Pages

“The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement.” ( PR Newswire, 2013, para. 6). Social capital is achieved at Whole Foods in how they fully interact, network, and foster new working relationships with other organizations, businesses, shareholders, communities, and customers. Whole Foods establishes a need from all entities and parties in order to promote growth. They form many different ties with other organizations to builds growth, brand, reputation, and capital for all.

Whole Foods is involved with working with the community and other stakeholders. …show more content…

In addition, Whole Foods are continually building relationships with other businesses nationally and internationally. They build working relationships that help build up other businesses success and growth, while continually enhancing their reputation and good standing. Whole Foods are constantly launching new partnerships. Building social capital with their attitude that everyone wins, meaning they do not count out the smaller counterparts such as local businesses, farmers, or underdeveloped communities. For instance in Chicago, IL., in Englewood, this is a very poor and run down area. However, that did not limit Whole Foods for wanting to see that area prosper. Whole Foods saw the need to increase the value of self-awareness by introducing options for healthier lifestyles, food choices, and career opportunities, thus some of the main reasons for targeting that area for placing a Whole Foods. Whole Foods wanted to build up that community to enhance the people within it. therefore, they decided to place a store in that community. Their hopes is that it will promote more jobs and a sense of advancement. By adding a store in this community, it shows that many can benefit from it and bring about change and new direction regardless of the economic class you may fall in. Whole Foods makes it possible for all to win and by placing the store in this community they make it affordable by offering cheaper prices than some of its other stores in different communities and places. (Hinz & Sweeney,

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