The Affection of Nido

725 Words2 Pages

The media is a known way for companies to reach a specific type of audience for a specific type of product. If a company wants to sell a product, the best way to do so is through the media. This includes TV commercials, radio broadcasting, newspaper advertisements, and magazine advertisements. TV commercial is considered the dominant way to sell any products. These are tiny advertisements that keep moving about on a specific internet page. For a specific type of commercial for instance, a car commercial, the seller will want the viewing audience to know how great their company is. In order to do that, the company sells the best vehicles in the area and how they are better than the competitor. One thing that will attract the audience will also be the price of the vehicles offered. It is usually lower than the competitor which draws the audience in to the dealership. The product that will be discussed is NIDO from the Nestle Brand Company. The NIDO commercial is very effective for both mothers and kids. The commercial starts off with an infant that is playing in a daycare. Next, a kid plays with his classmates at school. After that, a high school man hangs out with some friends and has a good time. In the next frame, a student is graduating college and his mother is looking on with tears in her eyes. In the last frame, a family enjoys dinner with the grandparents; the commercial sends a message of family togetherness. First of all, the advertisers use visuals as images, colors, and camera angles to sell their products. The images include the product itself along with people with different emotions. The emotions depend on the product being sold and a specific audience that it is being advertised. In this commercial, the NIDO product... ... middle of paper ... ...ng he will be when he compares himself with the kid in the commercial.To sum up, appeal to ethics is made through the role play of the mother she plays by spending a lot of time to raise her child. Specifically, the targeted kids will see themselves and feel hard their parents are working. Finally, appeals are capable of transforming the targeted people through emotion, logic and ethic. The visual, language and appeal strategies of Nido are really effective for mothers and young children. The visual methods are capable of impacting the parent and her children. Also, the language along with sound can influence the guardian as well as the infant to make them feel a certain way. To conclude, the commercial has a lot of appeals to mothers and their young ones. This commercial proves that this product is able to bring all people together, which is a promise to everyone.

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