The Effect of Advertisements and Commericals on Television

Advertisements and commercials have been an integral part of American history for many years. Since the invention of the newspaper, people in the United States and lots of other countries have been heavily influenced by advertisements. These ingenious tools are used to make people desire to buy a product or contribute to the success of a product in some way. In more modern history advertisements have been implemented into television and other mediums of mass media. Because so many people watch television everyday it is the perfect tool to advertise with. Also, the advertisements must be interesting and have enough appeal to actually captivate the audience’s interest. The car insurance company Geico understands this concept very well. This company literally has an entire arsenal of commercials that tie together in some way and make anyone watching full of laughter. One of the newest commercials this company has devised involves old MacDonald and his spelling ability. This particular advertisement makes use of many effective marketing strategies to try and convince people to buy their car insurance instead of a similar product. This single commercial falls perfectly in line with Geico’s overall marketing strategy that is heavily reliant on releasing groups of iconic commercials with lots of humor and witty banter.

The commercial being focused on about old MacDonald is surprisingly entertaining. It starts off in a room with a male and female office worker on their lunch break. The man spots a conveniently placed Geico advertisement in a magazine. After spotting it, he reads the classic Geico slogan, “fifteen minutes could save you fifteen percent or more on car insurance”. In response, the female employee remarks that everyone knows...

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...a company that will save them money on car insurance. This is a win for Geico and the customer every time.

No matter what, commercials and advertisements will always be very important to America and the world. People are easily influenced by the power of advertisements. As seen from the old MacDonald Geico commercial, people’s emotions can be affected by a short clip just as easily as a thirty minute television show. This fact is actually a big part of creating desire in an audience to want to buy a particular product. It is even more effective when it is shown to the masses using modern technology, such as television and the internet. Geico has complete understanding of these concepts thanks to the Martin Agency. As long as Geico keeps innovating new ideas in advertisements and continues bringing fresh and entertaining ideas it will prosper in the marketing world.