GEICO Insurance Advertisement Analysis

1210 Words3 Pages

GEICO Insurance is a name well known in today 's society. Most people are familiar with the television advertisement with the saying, "GEICO can save you 15% or more on car insurance". However, in Entertainment Weekly 's June issue, GEICO displays an advertisement that explains all of the reasons why GEICO is better than the other auto insurers, rather than just tell the audience the percentage of how much they will save. The advertisement displays two popcorn containers, one bigger than the other. Underneath the bigger popcorn cup, there are additional individual popcorns that seem to have fallen out of the cup and brackets with the company 's qualities. The bigger cup also has the name GEICO in big, bold letters above the cup, while the smaller …show more content…

Without the words in the GEICO auto insurance advertisement, all that would be on the ad would be two popcorn cups, which does not explain why GEICO is the better insurance. They have the company 's name in big bold letters along with the saying, "The choice is yours, and it 's simple". This statement screams to the audience that if they chose any other insurance policy, they are making it difficult on themselves. The advertisement also uses deductive reasoning by using the want for more popcorn to wanting more out of one 's auto insurance. When it comes to insurance, people always want to have more benefits to help them out with auto situations. For an example, if someone gets in a car accident, that person would want to make sure that they are getting something out of their insurance to help them get back on their feet. Underneath the bigger popcorn cup, there are brackets with all of the qualities that GEICO auto insurance possess, while the other guy has nothing, showing that GEICO offers more than the competition. The paragraph on the advertisement gives more in depth information about the qualities listed underneath the bigger popcorn cup. The advertisement also has the company 's website and phone number so people can get more information about GEICO 's

Show More
Related

  • Liberty Mutual Commercials Analysis

    362 Words  | 1 Pages

    Almost every commercial uses Pathos, an appeal to emotions, to convince the viewer that their product is the best choice for them. The use of Pathos enables the persuader to reach out to the audience in a subconscious or even unconscious level. Emotion creates a bond with the viewer and the advertiser. Liberty Mutual commercials convince us that they provide the best coverage and benefits, such as 24 hour road side assistance and easy repair estimates. In particular, their commercials stand out as as one who uses humor and fear, and then provides reassurance to coax us to chose their insurance over others.

    Read More

  • Rhetorical Analysis Of Allstate Insurance Ad

    1064 Words  | 3 Pages

    Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign.

    Read More

  • Geico Competitor Analysis

    667 Words  | 2 Pages

    The company I’ve chosen to analyze for my Career Quest Alternate Assignment is Geico. Geico is a world leading insurance company that many know for their funny commercials featuring a gecko, as well as their famous slogan, “15 minutes could save you 15% or more on car insurance.” Geico was founded in 1936 by Leo Goodwin, and stands for Government Employees Insurance Company. Geico currently insures more than 22 million vehicles today, as well as 13 million auto policies and growing. In 1996, GEICO became a wholly owned subsidiary of Berkshire Hathway, headed by Warren Buffett, one of the country's most successful investors. Geico is headquartered in Chevy Chase, Maryland. Car insurance isn’t the only thing Geico offers, others includes ATV,

    Read More

  • Digital Manipulation: Jennifer Aniston Aveeno Commercial

    811 Words  | 2 Pages

    Advertising has became a race, a race of passing information to customers in order to change their buying decisions. Because of that, it is difficult to keep the content of an advertisement true to the fact. Facts or benefits of a product are often exaggerated in modern advertisements. Brands create these new images of the product to expand the role of their actual service.

    Read More

  • Satire In Magna Galoles

    740 Words  | 2 Pages

    This article’s target is to raise alertness, give caution, and create comedy about the often-misleading advertisement industry. Through convincing writing techniques the onion uses exaggeration, scientific data and medical explanation, to make fun of an everyday advertisement. The writer(s) also create a methodical and noticeable satirical piece of literature.

    Read More

  • GEICO Insurance Sales Promotion Analysis

    1447 Words  | 3 Pages

    In 1936, a married couple named Leo and Lillian Goodwin established GEICO; which stands for Government Employees Insurance Company in Texas. The initial target markets were government officials and military members, but later on it expands to selling insurance to everyone. GEICO now offers coverage for more than just auto insurance including, homeowners, renter, boat, and many others (Geico’s Story, 2012). GEICO is also subsidiary company to the investment tycoon, Warrant Buffet. Since then, there were hefty budget on advertising that GEICO spent to boost the brand. According to Mya Frazier (2007), “GEICO’s fast climb up the brand-awareness ladder since 2001, when it topped at 82%. After spending an estimated $2 billion in advertising since then, 91% shoppers today say they have seen or heard at least one GEICO message in the past 12 months” (Frazier, 2007). By using GEICO advertising strategy, this analysis also highlights the promotional activities such as identifying target demographics, advertising channels, sales message, reach and frequencies.

    Read More

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize

    Read More

  • Allstate Advertising Analysis

    770 Words  | 2 Pages

    From the moment of its existence, car insurance has continued to be a value and necessity in the lives of every driver. With the increasing number of people that are driving, it is something that simply cannot be ignored. And what better way to share various insurance companies than through advertisements and television? Amongst the numerous selections of car insurance, Allstate has proven to withhold a successful and symbolic campaign of television advertisements. Through the use of logical appeals, dry humor, and strategic plot lines, Allstate does an efficient job at drawing its viewers in.

    Read More

  • State Farm Ad Analysis Essay

    1350 Words  | 3 Pages

    State Farm’s ad in Time magazine (December 2015) accurately targets young well educated adults who are in a professional job. State Farm’s ad is a picture of a professional looking mother and her kids getting into they’re grey van. The grey van is split in half and the right side is missing. The other half of the van is replaced with the right side of a RV. Outside the RV an older looking woman and her husband are camping out. In white letters cut out of a red block. It says “INSURE YOU NOW” (Pg. 43). That phrase is over the mother and her kids. Over the RV and older woman it says “ENSURE YOUR FUTURE” (Pg. 43). State Farm’s ad reaches toward young, well educated, professional looking adults. The ad does this magnificently through color, layout,

    Read More

  • Allstate Advertising: Safe Driving Bonus Checks

    192 Words  | 1 Pages

    In an Allstate advertisement promoting “safe driving bonus checks” a man and woman are sitting at a table in a restaurant for lunch. The woman turns to the man asks him whether or not he has said that “men are superior drivers”. When he agrees that he had, she then asks him how it is possible that she receive a safe driving bonus check for her insurance agency, joking that it “must be a misprint”. During their conversation, she also mentions some facts about how clients insured by Allstate go about receiving a bonus check. In an attempt at making an impression, all of the important facts she says are voiced over by Allstate’s spokesman Dennis Haysbert, who is known for his recognized deep voice. This advertisement is attempting to target an

    Read More

  • Analysis of Two Advertisements of Beauty Product

    1110 Words  | 3 Pages

    used a model close up but she is not famous and we only see half of

    Read More

  • Advertisement Analysis

    1395 Words  | 3 Pages

    An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.

    Read More

  • Analysis of Commercial Advertisement

    1641 Words  | 4 Pages

    Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

    Read More

  • Stereotypes in Advertising

    859 Words  | 2 Pages

    The first advertisement I found was from the AARP, showing a silver-haired woman in a red gown. The tagline on the advertisement said "To most marketers, consumers die the minute they turn 50." This statement pointed out that older people aren’t getting the advertisements they deserve. I found this interesting since it was the exact conclusion I had come to mere moments before. This advertisement could be extrapolated to show the stereotypes that older people don’t need to be advertised to because they are not a profitable population. It could be getting at a commonly held belief that as one ages, they become more and more predictable and less accepting of change. Therefore, they are less likely to buy a new or different product, and thus advertisers should not even try. Presently, the commercials and ads seem to all be pointed at 18 to 25 year olds who only care about sexy people, beer, and sports, an interesting phenomenon which was easily visible in my search.

    Read More

  • Super Bowl Advertisement Analysis

    1262 Words  | 3 Pages

    For my analysis of an advertisement I chose to do NO MORE’s super bowl commercial on domestic violence and sexual assault. I decided to pick this particular ad to really pick apart how talking about/raising awareness of sexual assault and domestic violence are a serious problem in this world. I really wanted to focus on the strategies certain companies/campaigns attack this issue. As I was trying to find an ad for this assignment I was very nit picky and wanted to find something that would be impactful and something that I could really analyze. I think this ad is something that could go in various directions with lots of thought input put in to place.

    Read More

More about GEICO Insurance Advertisement Analysis

Open Document